Today we’d like to introduce you to Jenny Siede.
Hi Jenny, we’d love for you to start by introducing yourself.
I was always an artistic child. I was deeply influenced by Japanese art and fashion growing up, I was drawn to the avant-garde expressions of Rei Kawakubo, Yohji Yamamoto, Issey Miyake, and Tsumori Chisato. At the time, I didn’t realize that what fascinated me most about their work was their understanding of architecture, textile sculpting, and the fluidity of the human form.
While my artistic side was thriving, my curiosity for logic and structure led me down a different path. I studied Computer Science at Northeastern University in Boston, where I discovered a new kind of artistry, the beauty of precision in its purest form and the elegance of thoughtful design within early user interfaces, especially on the Apple Macintosh.
To me, creation has always felt elemental, it is like in the Book of Genesis, where everything begins with dark and light, with 0s and 1s. That balance between art and logic, emotion and system, became the lens through which I see the world.
After graduation, I began designing e-commerce and mission-critical business applications, translating complex processes into systems that people could actually use. It was during that time, while working at Mirant Energy, that I met my future business partner, Kiran Bindra. We’d often meet for lunch, dreaming up what would eventually become a company of our own, one that merged technology and logic with apparel design and development.
That vision became the seed of my life’s work: bringing creativity and engineering together to transform how sustainable apparel should be made.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has not been a smooth road, entrepreneurs are risk takers by nature, but every challenge became part of the foundation I’m building on today.
I bootstrapped everything and taught myself along the way. My biggest obstacle was bringing a very traditional industry into the new millennium. The apparel manufacturing business especially here in the Dallas–Fort Worth area, the local industry was decades behind in technology and innovation. Coming from a software engineering background, that was a shock. I was used to systems that ran on logic, data, and efficiency, but what I walked into was an industry still running on paper patterns and machine-operator–driven, labor-intensive processes.
Implementing technology into our company was the first step, and we were completely self-funded. I even cashed out my 401(k) to make it happen. Every dollar went into investing in the process, learning, and proving that digital tools should be, and could be, used to build a more modern system.
The hardest part wasn’t the tech, it was the human side. Machines follow logic, but people bring emotion, language, and culture. In production, I worked with teams who spoke Spanish, Vietnamese, and English, and communication wasn’t just about translation, it was about trust. The process was physical, long, and often exhausting. But there’s a kind of beauty in that struggle knowing that I am helping shift an entire industry toward something more sustainable, more efficient, and more equitable.
The road wasn’t smooth, but it gave me grit, empathy, and a deeper sense of purpose. Every obstacle reminded me why I do this work: to build a more equitable future for the next generation of makers, designers, and innovators.
Can you tell our readers more about what you do and what you think sets you apart from others?
At the core of what I do is connecting creativity with manufacturing through a technology-based design process. My company, Green Neurons Design and Technologies (Public Benefit Corporation), was founded to make the product development process leaner and more sustainable. We work with hospitality brands, entrepreneurs, and designers to reduce the development cycle through better visualization, which saves time, minimizes waste, and elevates both quality and design integrity.
We specialize in apparel design, product development, and production management, supported by a digital workflow that streamlines ideas into prototypes. My background in computer science and software engineering allows me to identify and solve bottlenecks in the supply chain more effectively, creating a clearer path from concept to production.
I’ve built and actively use an AI design framework, Neurowēv™, to merge design thinking with concept visualization. Through my signature virtual-fit workflow, we develop tech packs and production-ready samples that drastically reduce the traditional trial-and-error process ensuring better utilization of time and resources with proven consistency.
Many of my colleagues have said that I’m brilliant, but what I believe truly sets me apart is my determination to put quality at the center of everything I do. That mindset has guided both my professional work and my service to the community. I currently serve as one of the Dean’s Advisors to Dean Dodd at Texas Tech University’s College of Health and Human Sciences, helping shape the next generation of innovators in design and development. I also served as the Regional Director for The Fashion Group International of Dallas, where our leadership team honored designers including Zac Posen, Lela Rose, Kay Unger, Mary Katrantzou, Prabal Gurung, and the legendary Zandra Rhodes. Those experiences reinforced my belief that excellence and collaboration are what move our industry forward.
I’m proud that we’ve built an adaptive creative model rooted in sustainability and equity. From local production to responsible sourcing, we evaluate how every decision creates social and economic impact. Whether developing uniforms for hospitality brands, limited-edition collections for emerging designers, or exploring smart textiles and wearable technology, my mission remains the same: to apply my passion for creative excellence in turning original ideas into real, responsible products.
Are there any important lessons you’ve learned that you can share with us?
Enjoy the ride. Business is full of ups and downs, and that’s part of the experience. The most important thing is surrounding yourself with people who love and support you, and that also means learning to say no. I’m truly blessed to have that kind of support system; it keeps me grounded and grateful through every turn.
And if there’s one thing I’ve learned for sure: be kind, always be kind, and laugh often.
Contact Info:
- Website: https://www.instyleexchange.com
- Instagram: https://www.instagram.com/instyleexchange/
Image Credits
Jenny Siede
