Today we’d like to introduce you to Kaley Potter.
Hi Kaley, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My story really began with Life With The Potters. I have always loved creating in some way, but in November of 2023 I started sharing content more consistently. What started as documenting our family life and intentional living slowly grew into something bigger. By January of 2025 I discovered UGC and realized there was a real opportunity to turn what I loved into a business.
When I first started UGC, I literally walked around our home and began creating videos with the products we already had. That became the beginning of my portfolio. It was not fancy or polished, but it was real and rooted in our family’s values of intentional living and motherhood. I wanted to show how everyday products could genuinely support the kind of lifestyle we were building, and that authenticity is what began to connect with people and brands.
Over time, that portfolio opened the door to incredible partnerships. What started with simple household items has now grown into collaborations with top home brands, furniture companies, and wellness-focused businesses. I think what has made this journey meaningful is that I never stepped away from the heart of it. Everything I create is tied to our family’s rhythms and the intentional way we live. UGC allowed me to merge that with entrepreneurship and it has been amazing to see something so personal also become a business that provides for my family.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, it has not always been a smooth road. I think one of the hardest parts has been finding my rhythm and routine. I am all about intentional motherhood and intentional living, and we all know that social media can easily pull your focus or lead to burnout if you are not careful. In the beginning I struggled with wanting to do everything all at once, but what really helped me was learning to set limits and structure my time.
Because I am a stay at home mom, I knew I had to find a way to weave content into my real life rather than letting it interrupt it. Now if I need to film during the day, I bring it into my vlog style videos where it is simply me living life with my kids. I will set my phone on a tripod and capture those moments naturally. Then I put my phone away and save the editing for the evening. That structure has been so important, because it allows me to stay present with my family during the day while still growing my business at night.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
My work really lives at the intersection of intentional motherhood, storytelling, and content creation. I create content for brands in a way that feels relatable, natural, and rooted in real life. I specialize in user generated content which means I produce videos and photos for brands to use on their own platforms. What I am known for is bringing that authentic lived in feeling into every piece of content whether it is a cozy morning with my kids, a home project, or showcasing a product we truly use in our everyday rhythms.
I am most proud of how quickly my work has grown. I started with nothing more than products already in our home to build a portfolio, and in less than a year I have landed collaborations with top tier home and lifestyle brands. What sets me apart is the way I weave products into intentional storytelling rather than creating content that feels staged or salesy. I invite viewers into our family’s life, and in doing so I create a connection that helps brands resonate with real people.
At the heart of it, I am proud that my content reflects the life we are building, slow, intentional, family centered, while also delivering results for brands that trust me with their story.
Can you talk to us a bit about the role of luck?
I think luck has definitely had a role, but not in the way people might expect. When I first started UGC, there was an element of good timing and good luck in how quickly some of my content began to take off. A few of my early videos performed extremely well and reached hundreds of thousands of people without boosting, which opened the door for brands to take notice of me even though I was still building my presence. That kind of momentum felt like luck.
But at the same time, I believe luck only goes so far. What looks like luck is often preparation meeting opportunity. I put in the work to study storytelling, to create with intention, and to show up consistently. That way, when those opportunities came, I was ready to deliver. I think in UGC, you will always have moments of “lucky” virality or timing with trends, but what sustains a business and builds trust with brands is the intentional effort and consistency behind the scenes.
Pricing:
- Standard UGC video (15–30 seconds): around $300
- Bundled packages (multiple videos + b-roll + usage rights): typically range from $1,200 to $1,800 depending on deliverables
- Long-term or retainer partnerships: custom pricing based on monthly content needs
Contact Info:
- Instagram: https://www.instagram.com/lifewiththepotters?igsh=am5pNDBjMXJma2py&utm_source=qr
- Other: https://www.tiktok.com/@lifewiththepotters?_t=ZP-90qmungYQPv&_r=1
Image Credits
Erin Martin is the photographer
