Today we’d like to introduce you to Leslie Hassler.
Hi Leslie, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
When I started my first business, I believed success was simple: work harder, serve everyone, and out-hustle any problem that came my way. And for a while, that worked—until it didn’t.
I remember sitting in a ballroom in New York, surrounded by more than a hundred other firm owners. I’d spent money I didn’t really have to be there because I was convinced the answer to scaling was hiding somewhere in that room. During one of the sessions, my team called to request approval for a new stationery order totaling $313.54. I said yes, even though I knew there wasn’t enough in the account to cover payroll the next week. The moment I hung up, the room started to spin. My stomach dropped. In a flash, I realized that no amount of long nights or early mornings could fix what was broken.
That moment wasn’t failure—it was clarity. I wasn’t bad at business; I’d simply built one that relied entirely on me. I’d reached the limit of hard work, and I needed a new approach—one that made the business strong enough to stand without me holding every piece together.
That realization became the foundation of my next chapter. I started Your Biz Rules to help entrepreneurs build businesses designed to scale before they hit that same wall. Over the years, I tested and refined everything that became the Scaling Rich® framework—methods for structuring a business to grow sustainably, empowering teams to lead, and creating financial systems that make freedom possible.
Since then, Your Biz Rules has grown more than 700 percent and evolved from a one-woman venture into a thriving team. More importantly, our clients now run companies that give them time, profitability, and confidence to grow without burning out.
Looking back, that $313 call was the turning point. It taught me that growth without structure eventually collapses—and that the real measure of success isn’t how much you can carry, but how well you build something that can thrive without you.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all—but I’ve learned that smooth roads rarely teach us much.
After that moment in New York, I didn’t just wake up one morning with a scalable business. I had to unlearn everything that had gotten me “success” in the first place. I still worked long hours at first, still tried to outthink and outwork every problem. But now, I was watching myself do it—I could see the pattern.
There was a point when I realized I was missing the very life I was working so hard to afford. I’d skip school events for my kids, say no to trips I’d been dreaming about, and promise myself, “Just one more busy season.” That season never ended.
So I started small. I documented what I did, built processes around it, and trusted others to take the lead. I stopped chasing every client and began choosing those that aligned with the direction I wanted to take. I let the business become bigger than me.
It wasn’t easy. Letting go of control is never. But it’s what allowed my business to become stable enough to scale—and for me to finally enjoy the freedom I thought I’d been working toward all along.
That period of rebuilding taught me what I now teach my clients: that sustainable growth doesn’t come from doing more; it comes from doing the right things in the right order. Those lessons became the foundation of what would later evolve into Scaling Rich®—a way to grow with structure, profit, and peace of mind.
Thanks – so what else should our readers know about Your Biz Rules?
Out of that season of rebuilding came the mission for Your Biz Rules®: to help entrepreneurs grow thriving, profitable businesses without sacrificing their sanity, family, or freedom.
We operate as a fractional C-suite for small business owners, providing the strategic leadership and structure most growing companies need but can’t yet hire full-time. Through our consulting, fractional CFO services, and the Profitable Growth Incubator, we help business owners move from reactive to intentional growth — scaling smarter, not harder.
That’s where our Scaling Rich® framework comes in. It’s the system I developed through years of testing that actually creates sustainable success. It shifts the focus from chasing revenue to building a business that supports your life—not the other way around.
Scaling Rich is about more than profit. It’s about clarity—the kind that lets you make decisions with confidence, lead a team that takes ownership, and finally step out of the constant “doing” into strategic leadership.
Over the past few years, Your Biz Rules has grown more than 700 percent, but what I’m most proud of isn’t the numbers—it’s the ripple effect. Our clients are doubling revenue, yes, but they’re also attending their kids’ events, taking real vacations, and rediscovering why they started their businesses in the first place.
At its core, Your Biz Rules exists to remind business owners that freedom and success aren’t opposites—they’re partners when your business is built to scale.
Do you have any advice for those looking to network or find a mentor?
There’s no gold star for doing it alone. I learned that the hard way.
In my first business, I wore independence like a badge of honor. Being self-reliant meant being strong. But that mindset nearly broke me. It wasn’t until that moment in New York—when everything felt heavy and uncertain—that I finally admitted I couldn’t see the path forward by myself.
What changed everything was realizing that mentorship isn’t a weakness—it’s leverage. The right mentors help you see blind spots faster, make smarter decisions, and skip years of trial and error. Every meaningful leap I’ve made since then has come from standing on the shoulders of giants—people generous enough to share what they’ve already learned.
Now, I make it a point to pay that forward. I serve as an Alumni Ambassador for the Goldman Sachs 10,000 Small Businesses Program and on the National Board of Directors for the National Association of Women Business Owners (NAWBO). Through those platforms—and through teaching and mentoring in programs with several regional banks—I’ve seen firsthand how much farther entrepreneurs go when they grow together.
If I could give one piece of advice, it would be this: find rooms where people don’t just celebrate your success—they help you sustain it. Because business isn’t a solo sport. The smartest leaders are the ones who build their network as intentionally as they build their business.
Pricing:
- www.yourbizrules.com/chat
Contact Info:
- Website: https://www.yourbizrules.com/
- Instagram: https://www.instagram.com/leslie.hassler/
- Facebook: https://www.facebook.com/YourBizRules
- LinkedIn: https://www.linkedin.com/in/lesliehassler/
- Youtube: https://www.youtube.com/user/LeslieHassler/videos
