We’re looking forward to introducing you to Heath Hill. Check out our conversation below.
Hi Heath, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What is something outside of work that is bringing you joy lately?
We are building out a retreat center called www.OakHillsRanch.Org. It exists to glorify God by creating transformational experiences and encounters. We do this by offering a neutral environment in His creation with a focus on six lanes: Inner City & Fatherless Kid’s Camps, Team & Leader Development, College Student Discipleship, Marriage Enrichment, Women’s Ministry & Ministries working to solve a central problem. God always reveals himself through His creation and our conscience. Our goal is to remove distractions to allow the Holy Spirit to move freely on 880 acres of refined Texas wilderness.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Heath Hill. I just turned 50, and I’ve been leading Lime Media for 20 years. It’s been anything but an overnight success — we went three years before ever cutting a paycheck. But then the Creator of the universe gave me a vision, my wife a dream, and within 24 hours, Moroch, McDonald’s ad agency at the time, called. That divine moment changed everything. We went on to become the largest sampling company in North America for McDonald’s for over a decade.
At Lime Media, we bring imagination to life — crafting unforgettable mobile experiences that turn brands into living, breathing stories. From electrifying pop-ups to cross-country tours in custom-designed vehicles, we make wild marketing dreams a tangible reality.
Today, we are the largest experiential marketing company in the U.S., running over 400 programs each year for world-class brands like Nike, Coke, AT&T, Netflix, Google, and countless others.
We’re headquartered in Rockwall, Texas, just outside of Dallas, and operate programs across the U.S. and Canada. Our company is built on servant leadership and grounded in three core values: Love, Accountability, and Evolution.
This Kingdom at Work video beautifully captures our heart and culture: https://www.youtube.com/watch?v=Sp9DFI21CYE.
Great, so let’s dive into your journey a bit more. What did you believe about yourself as a child that you no longer believe?
As a child, I believed that life — and success — were limited. I thought you had to fight for your piece of the pie and that some people were just meant to have more than others. I used to measure myself by comparison, not by calling.
But over time, through both the mountaintops and the ditches, I’ve learned that mindset shapes reality. I no longer live in scarcity — I operate from abundance. I believe that the Creator of the universe designed each of us with unlimited potential, and that the only limits I have now are the size of my dreams and my willingness to act on them in obedience.
I’ve seen that when I align my purpose with God’s purpose, doors open that I could never have forced. So I don’t chase opportunity anymore — I steward it. I dream bigger, give more freely, and walk with the confidence that abundance isn’t about what I have, but what I’m willing to release.
Was there ever a time you almost gave up?
Yes. There was a season where I was running myself into the ground — traveling constantly, working 80-hour weeks, doing everything I could to make things work, but feeling like I couldn’t catch a gear. I remember sitting outside one night, completely exhausted and questioning what was next. I just cried out to God — not for success, but for strength.
In that moment, my wife came outside, said nothing, and simply put earbuds in my ears. The song playing was “While I’m Waiting” by John Waller. As the lyrics played, it was like God Himself was reminding me that He was still working even when I couldn’t see it. That moment broke something in me — in the best way.
God used her to give me exactly what I needed when I needed it — peace, perspective, and the push to keep going. It was a turning point in my life. From then on, I didn’t just grind — I started trusting in the grind. Perseverance became worship. And it taught me that when you reach the end of yourself, that’s where God’s strength truly begins.
Next, maybe we can discuss some of your foundational philosophies and views? What would your closest friends say really matters to you?
My closest friends would tell you that what matters most to me is hearing from God — not just casually, but intentionally — and being recklessly obedient to His voice no matter the cost. I’ve learned that true peace doesn’t come from control or success; it comes from alignment with His will.
They’d say I care more about why I’m doing something than what I’m doing. I want every decision — in business, leadership, and family — to echo eternity. Whether it’s a big move or a quiet moment, I’ve built my life around listening for that still, small voice and having the courage to say “yes” even when it doesn’t make sense in the natural.
At the end of the day, I want my life to be marked by faith that acts, love that leads, and obedience that brings heaven a little closer to earth.
Okay, so before we go, let’s tackle one more area. What do you think people will most misunderstand about your legacy?
I think the thing people will most misunderstand about my legacy is why we gave so much away and didn’t focus on building an empire. From the outside, it might look like we left opportunity on the table — like we could have built something bigger, richer, or more powerful. But for me, that was never the goal.
When God saved me — and saved my business — in one of the darkest seasons of my life, I made a commitment: I would live open-handed. I promised Him that we would always give more than we take. That commitment reshaped everything. It changed the way I lead, the way we build at Lime Media, and the way I define success and I had a wife that kept this top of mind even when I stumbled so I am forever grateful for her influence.
I don’t want my legacy to be measured by square footage or revenue — I want it to be measured by the people who were loved, lifted, and launched because we chose generosity over greed. Empires fade. Kingdom impact doesn’t.
If people misunderstand that, I’m okay with it — because I know what I’m building isn’t for this world’s applause. It’s for a much greater return.
Contact Info:
- Website: https://Lime-Media.com
- Instagram: https://www.instagram.com/limemediagroupinc/?hl=en
- Linkedin: https://www.linkedin.com/company/lime-media/
- Twitter: https://x.com/limemedia?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
- Facebook: https://www.facebook.com/limemediagroupinc/
- Youtube: https://www.youtube.com/@limemediagroup
