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Meet Alexander Machado of Richardson

Today we’d like to introduce you to Alexander Machado.

Hi Alexander, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
Well, I’m Alexander, but most people know me as Alesito. The nickname goes back to when I was about 14 years old. I used to play soccer on my uncle’s team; I was the youngest one, playing against adults, and that’s when they started calling me Alesito. I was born in San José, California, and I’m the son of two wonderful immigrant parents. When I was just two years old, my parents decided to return to Mexico—not only to teach us values and culture, but also to be closer to family. They had spent years in the United States without seeing their loved ones, so when my sister and I were born, it was the perfect time to go back.

As the years went by, we fell in love with our parents’ homeland—which is now ours too. As my sister and I grew up, our parents, wanting a better future for us, made another big decision: to return to the country where we were born. In 2018, I came back to the United States, this time to Texas. It wasn’t easy; even though I was born in this country, I couldn’t remember much of it. I had to learn the language, adapt to a new culture, and make new friends.

Today, I’m very grateful that my parents made that decision. I’ve learned so much over the years, met amazing people, visited places I never imagined, and lived experiences I never thought I would.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It was hard. My sister and I arrived alone to live with an aunt, and honestly, I didn’t really enjoy spending so much time with her. Even though we were family, we didn’t get along very well. I think starting from zero can be something really good or really bad—especially for a 14-year-old kid. I had to leave my friends behind, learn a new language, adapt to a different culture, and try not to look weak so I wouldn’t worry my younger sister.

I remember my new friends used to tell me, “You’re always smiling,” and it was true. Despite the hard times I was going through, I always tried to stay optimistic. I knew this was just a phase in my life that would make me stronger. I cried a lot at night because I missed my parents. There were nights when I thought going back would be the best option, because I felt like I didn’t belong here.

Sometimes I would talk to myself, give myself a little pat on the back, and remind myself that everything was going to be okay—that the things we enjoy the most are often the ones that cost us the most. So, I didn’t give up.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I hate this question, man; it’s always hard to answer. What do I do? I think the real question is: What don’t I do?

I consider myself anti-system; I don’t like doing the same thing every day, and I love discovering, learning, and experiencing something new constantly. I remember my sister watching Barbie commercials on TV, and I’m not sure if you remember the slogan: “You can be anything.” Man, I took that very seriously, and honestly, most of the time I try to do things I truly enjoy.

When I arrived in the United States, I started working in roofing, and I loved climbing onto rooftops to take in the view from above. I also played soccer at a semi-professional level, which gave me the chance to be a soccer coach (which is still a hobby for me). For some reason, I switched sports, and now I practice taekwondo—and I became a national champion! Another thing I love is traveling; I enjoy connecting with new people around the world and making new friends.

I also create content on social media and host my own podcast called X Somos Chavos, which in English translates to “Whatever, we are young.” Through my platforms, I share my travel experiences, adventures, and moments from my life, hoping that others can connect with me.

On top of that, I’m a student aiming to graduate in Marketing. After several existential crises wondering what to do with my life, I realized that doing a little bit of everything has made me a very creative person, and marketing seems like the perfect fit for me.

So, if you ask me what I do, in a few words I’d say: I dedicate myself to living life and enjoying doing what I love.

Is there a quality that you most attribute to your success?
I’ve said it before, and I’ll say it again: for some reason, we have two ears and one mouth. Do you know why? To listen more and talk less. We come into this world knowing nothing; we learn everything based on the things we see and hear.

People say that to learn, you have to fail, and if you want to learn faster, you have to fail faster. And that’s true. But you can also save yourself a lot of effort just by listening to others who have been in situations like yours. I think it’s just common sense, you know.

Besides skills and personal traits, I believe that getting along with other people is one of the most important qualities that can shape the rest of your life. Brian Tracy once said that 85% of our problems in life will be determined by how well we relate to others. And at my young age, I can tell you that it’s totally true. Like I said before, it’s just common sense.

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