We’re looking forward to introducing you to Natalia Johnson . Check out our conversation below.
Natalia, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What do you think others are secretly struggling with—but never say?
I think a lot of people are secretly struggling with the pressure to look like they have everything together, especially financially. I meet so many people who feel they have to mask what they’re really going through or live above their means just to keep up with what they think life is “supposed” to look like. The truth is, many people are overwhelmed, stretched thin, and afraid to admit they need help or need to slow down. I’ve learned through my own journey that honesty, discipline, and vulnerability are what truly create stability not perfection. When people feel safe to be real, that’s when real growth, real planning, and real change actually happen.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Natalia Johnson, and I’m a multi-passionate entrepreneur and travel professional behind Chateau of Beautie Travel. What makes my journey unique is that I built my brand while juggling full-time careers in HR, healthcare operations, and customer advocacy. I’ve always believed you don’t have to choose one lane you can create the life you want while working toward the life you’re building.
Chateau of Beautie Travel was created to give people more than just trips it’s about experiences, connection, and helping everyday people realize travel is not just a luxury, but a part of living fully. I specialize in group experiences, luxury getaways, and curated travel that feels personal and accessible. I bring a mix of beauty, organization, heart, and real-life understanding to planning travel, because my clients aren’t just customers they’re people with stories, budgets, and dreams.
What makes my brand special is that it’s built on authenticity. I’ve grown my business through transparency, empowerment, and service. Whether I’m helping a family take their first vacation, organizing a group cruise, or building community events in Dallas, everything I do is rooted in making people feel seen, supported, and excited about their lives again. Right now, I’m expanding my brand, developing more group experiences, and creating digital tools that make travel easier for busy people like me. My story is still being written, and that’s the part I’m most proud of.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. What’s a moment that really shaped how you see the world?
One of the most defining moments in my life was experiencing homelessness and having to rebuild my life from the ground up not once, but twice. I went through a period where I lost everything due to domestic violence and broken trust with people I believed were in my corner. I don’t share it for sympathy; I share it because it completely reshaped how I see the world, how I move, and how I build.
Those experiences taught me that survival isn’t the same as living. They forced me to develop a level of discipline, self-awareness, and independence that I didn’t know I had. I learned that you can lose everything and still rise again, stronger and more aligned than before. Today, owning my home, buying a brand-new car off the lot for the first time, rebuilding my career, and hitting goals I once prayed for are all reminders that my story didn’t end at struggle. It started there.
That season shaped my mindset: nothing is promised, everything is possible, and I am capable of rebuilding my life as many times as needed. That perspective is the foundation of how I show up in my work, my business, and my purpose every single day.
What did suffering teach you that success never could?
Suffering taught me things that success never could. When I lost everything my stability, my home, my safety, and the people I thought I could trust I learned exactly who I was underneath all the titles, responsibilities, and expectations. Suffering taught me resilience in a way winning never did. It showed me that even in the darkest seasons, I could rebuild, restart, and rise again without waiting for permission.
Success feels good, but suffering taught me discipline, self-trust, and the ability to stand on my own. It taught me that peace is more valuable than perfection, and that I never want to live a life that looks good on the outside but breaks me on the inside. It taught me how to set boundaries, protect my energy, and choose myself even when it’s uncomfortable.
The truth is, suffering sharpened me. It gave me the grit to buy my first home, drive my first brand-new car off the lot, rebuild my finances, and hit goals I once thought were out of reach. Success celebrates you, but suffering builds you. And I’m grateful for both, because one taught me what’s possible and the other taught me what I’m made of.
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
For me, the public version of who I am really is who I am. What you see is what you get. I’m an open book, naturally friendly, and I have a bubbly personality that makes it easy for me to meet people exactly where they are. A lot of that comes from being a PK, growing up as a pastor’s kid, I watched my father interact with our community with compassion, patience, and genuine care. That shaped my perspective more than anything.
Seeing him serve people from all walks of life taught me to lead with empathy, to stay approachable, and to make people feel seen. So the version of me that people meet publicly is the same one behind the scenes: grounded, warm, and always willing to help. I don’t put on a persona! I show up as myself, and I think that’s why people connect with me the way they do. You can only be yourself everyone else is taken!
Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
I hope people tell the story of a woman who never stopped showing up for herself, for her family, and for others. Someone who turned every setback into a comeback and used her experiences to lift people up instead of letting life make her bitter. I want them to remember my heart, my kindness, and the way I could meet anyone where they were without judgment.
I hope they say I made people feel seen, supported, and inspired to keep going, no matter what season they were in. That I created opportunities, built community, and lived boldly with purpose, faith, and joy. Most of all, I hope people tell the story that I never let my past define me. I used it to build a legacy of strength, generosity, and love that outlives me.
Contact Info:
- Website: https://linktr.ee/chateauofbeautie
- Facebook: https://facebook.com/chateauofbeautie
