Today we’d like to introduce you to Natalie Schock.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve always believed that home is more than a place- it’s a feeling. My journey in real estate actually started long before I ever held a license. I began in home staging + styling, helping clients create spaces that felt intentional, welcoming and lived-in. I also supported home sellers and real estate agents with home staging needs- consulting on their listings, styling their photos and helping them present homes in a way that truly connected with buyers. That experience taught me so much about market psychology, design and the power of first impressions.
A few years later, my family purchased a beach house and vacation rental in Port Aransas- now known as Sunny Side Up (@sunnysideup_porta). Designing and marketing that home gave me a real, hands on understanding of hospitality, investment strategy and what it takes to create a memorable guest experience. It also showed me how deeply lifestyle and real estate intersect and how much I love curating those experiences for others.
That naturally evolved into launching my real estate career. I earned my license with the goal of offering more than a transaction. I wanted to build a concierge-style, neighborhood- focused brand that brought together my background in staging, my passion for home design and my love for the communities in and around DFW. Today, I help buyers and sellers not only move- but genuinely transition a house into a home.
I serve Highland Village, Flower Mound, Lewisville and surrounding areas where my family and I live, work and stay actively involved in the community. Whether I’m prepping a listing, guiding a first-time homebuyer, supporting local businesses, or sharing lifestyle content through Instagram, I approach everything with the same intention: to make people feel at ease, informed and truly cared for.
Looking back, the path makes perfect sense- home staging led to hosting, hosting led to real estate and real estate led me to building a brand focused on service, design and community. And I’m still just getting started.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There have definitely been struggles along the way and it hasn’t always been a smooth road. Building a business while raising a pre teen daughter and managing family life has been one of the biggest challenges. My family was used to having me home much more, so shifting into a career that requires long hours, evening showings, client calls and ongoing marketing work was and still is an adjustment for all of us.
There are late nights, early mornings and seasons where I had to miss things or divide my attention in ways that I wasn’t used to. Balancing motherhood, family commitments and the demands of entrepreneurship often meant learning as I went- figuring out how to grow a business I’m passionate about without losing sight of the people who matter most to me.
I truly couldn’t do it without my biggest supporters at home.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a Residential Sales Specialist | REALTOR specializing in the Southern Denton County communities of Highland Village, Lewisville and Flower Mound and surrounding DFW areas. My work blends real estate with design, marketing and concierge-level approach to service. I help clients buy, sell, rent and transition into homes in a way that feels intentional and supported- not rushed or transactional.
I’m known for going beyond the typical role of an agent. With a background in marketing and home staging, I bring a design -driven, highly strategic perspective to every listing. Whether I’m preparing a home for the market, creating a personalized marketing plan, advising on updates, or guiding a first-time home buyer, my goal is always to elevate the experience and make it feel seamless from start to finish.
I’m most proud of the brand I’ve built – because it reflects every part of my journey. It combines my marketing background, my passion for design and my commitment to serving my community. I’m also proud of the relationships I’ve built along the way. Clients trust me not only with their homes, but with their stories and that’s something I never take lightly.
What truly sets me apart is the level of detail, care and intention I bring to my work. I’m hands-on and committed to giving ever client a boutique, concierge- style experience- no matter the price point, At the end of the day, I want people to feel seen, supported and confident through one of the biggest transactions of their lives.
Is there anyone you’d like to thank or give credit to?
I owe much of my journey to the people around me. First and foremost, my clients- many whom have become true friends and feel more like family. Their trust, referrals and belief in me have shaped my business in ways I’ll always be grateful for.
My husband also deserves a huge amount of credit. I wouldn’t have been able to start- or grow- this career without his support. From the long hours to unpredictable schedule, he has really helped pick up the slack.
And of course, my daughter, She’s my little cheerleader who gets excited about every idea I dream up. Her enthusiasm keeps me motivated and grounded.
Contact Info:
- Website: https://linktr.ee/natalieschock
- Instagram: @housetohome_tx
- Facebook: @housetohome_tx
- LinkedIn: https://www.linkedin.com/in/natalieschock
- Other: TikTok @housetohome_tx
Image Credits
Photography by Aubrey Stock Photography
