Today we’d like to introduce you to Sierra Reams.
Hi Sierra, please kick things off for us with an introduction to yourself and your story.
My story begins with my mother Heather Reams. The women who birthed the business I now own and operate. 32 years ago my biological father and mother divorced. He bought my mother her very first longhorn and trailer and said if you want child support go make it on your own. My mother was a first generation American citizen and cowgirl. Knowing nothing about training longhorns but everything about pioneering she made it work. My mother started out setting up in the Fort Worth stockyards on the corner of finchers white front and rodeo plaza selling $5 Polaroid photos. While she created a unique thrilling space for tourists to get a photo ontop her first longhorn, Handsome Hank she nervously smiled through her anxiety. Worrying if she would make enough to pay for diaphers and food for her two daughters. Sometimes even the daycare, other times she would throw one of us ontop Hank and pushed the other in a stroller as we made our way to the spot.
I Sierra spent my whole life in my mother’s shadows. I adored her and I wanted nothing more than to help and make her proud. As I grew I realized there was also something deeper I longed for and that was to be known and to belong. Right out of high school I ended up leaving my home life and my mother’s business and joined the oil field for five years. Along the way I ran into the Lords loving arms, I had been running for a while and quite frankly it’s a miracle I’m alive. I started to find purpose in Him and peace. In 2020 I left the country to be a full time missionary. I knew my mom always hoped I’d take over the business and all I wanted was to be obedient to the one who not only
Gave me life but redeemed it. I also hoped someone would come along to help her.
During my unknowningly at the time last year in Central America I was on a long fast while praying when the Lord put it on my heart to return home and take over my mother’s business. The end of November 2023 my parents came to Nicaragua with me and stayed for my last ten days. Then we flew home together. That’s when I began to start making the shift. A lot of beautiful moments happened more so in my relationship with my mother. My heart was and is never to make all the money in the world but to live my life for Him first and sincerely do my best whole heartedly at everything at hand. To do family and relationships well and to always grow lower still. Less of me and more of Him.
In May 2025 I met my husband something I waited on prayed for since I started pursuing the Lord almost 10 years ago. I knew He was the one the moment I met him. Just as the Lord told me. I remember one of the things the Lord put on my heart as my time was ending on the mission field, was the high calling of being a wife and a mother and raising disciples for Him. Something’s the American culture has grown to look down upon, being a stay at home
Mom, and not an independent woman. But I asked the Lord, how is my husband going to know anything about longhorns. When I met him He had just started his new job at the Fort Worth stockyards as a drover. Which means he is one of the cowboys on horse back pushing the longhorns up the street for the cattle drives. The Lord knows exactly what he is doing.
In October 2025 I fully took over the business and November first 2025 I got married.
Although the business is still woman owned and managed. Once it’s time to have kids my husband has delightfully said he would step in so that I could take the roll of raising our little warriors for Christ.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It was hard. It’s physically a lot. Mentally challenging. I never wanted to do this in fact I ran from it. But mostly because of child hood wounds that I later healed from.
There’s always a lot to do when you have land and large animals that you are constantly training and caring for. On top of that dealing with the public and bridging the gap between city folks and the reality of large animals with horns can be a bit challenging in itself.
Another challenge was the first initial steps of helping my mom release the reins to me. To build more of a business in structure that can be passed down other than from survival mode and in her head. But the most beautiful moments came from refusing to quite and leaning into communication and reconciliation.
Appreciate you sharing that. What should we know about Lonesome Longhorn?
What we are. Is a woman owned and operated entertainment business. I have 9 longhorns I have trained and take them to different events mostly corporate events and guests can stand next to for a photo.
We also do weddings, commercials, print ads, photo shoots, and CEO ride ins.
I think what sets us apart. Even though there is only a handful of us. Is actually quite a bit. We are a woman owned business we have been around the longest. And lastly I have made the shift to putting everyone on to only reserving that as an option to weddings or festivals for kids. Longhorns aren’t really built to have people on them. But more so the health of Americans has quite frankly gotten bad. Most people aren’t capable of getting on and it’s hard to tell some no. Then is just became impersonal when all they remember is us trying to keep them safe while they walked away with a photo on top.. now when they stand beside there is so much more capacity to answer all the questions, because there is so much history about the animals and personal facts people love to know.
Our longhorns have had hundreds of celebrities ontop been in commercials we work with a big photographer a few times a year named David Yarrow. They have been up elevators inside bars and never drugged.
I think the question I always swallow hard is if I drugged my animals. It takes years of earning there trust and building a bond and then years of training them.
Are there any important lessons you’ve learned that you can share with us?
The boundaries and values of knowing what is your moral compass. I early on started getting job opportunities that didn’t quite sit right with me. I had to tell myself what was more important my values or money.
Then knowing work will always demand of you and the boundaries of valuing home and family first.
The ability to just say no and not overstretch yourself.
The choose joy no matter what.
Lastly the importance of showing value to those who help carry your vision with you.
Contact Info:
- Website: https://www.lonesomelonghorn.com
- Instagram: @lonesomelonghorn
- Facebook: Lonesome longhorn
