We’re looking forward to introducing you to Brian Rhoades . Check out our conversation below.
Hi Brian , thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What’s more important to you—intelligence, energy, or integrity?
Integrity. Without it, intelligence and energy lack direction and credibility. It’s the ethical anchor that makes all other strengths meaningful.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Brian Rhoades, and I’m 23 years old. I’ve had the privilege of building a multifaceted brand that reflects both my entrepreneurial spirit and my commitment to elevating others in the medical aesthetics industry. I am the founder and owner of Icon Contour Medspa, my first venture and the foundation of everything that followed. Watching it grow year after year has been one of my greatest accomplishments. Over the past few years, my focus has expanded beyond operating a medspa. I’ve poured my passion into education, mentorship, CE classes, and strategic business development. What began as a single venture has evolved into a true conglomerate: Icon Contour, Icon Contour University, and a private consulting agency. Through these branches, I now partner with clinics across the country, helping fellow entrepreneurs scale and achieve the success they envision. What makes my journey unique is my dedication to combining hands-on industry expertise with high-level business strategy.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
When I was younger, I believed that no matter how hard I tried, I would never be extraordinary at anything. I wasn’t a natural academic or athlete, and I assumed that meant I lacked something fundamental. On top of that, my high-functioning ADHD—especially my tendency to blurt out whatever was on my mind, often made me feel as though something was wrong with me.
As I’ve grown, I’ve learned that none of these things define my potential. In fact, the traits I once saw as flaws have become assets. The same spontaneity that used to make me self-conscious has helped me connect with people, think creatively, and take bold risks. And while I still have moments of doubt, I no longer believe I’m inherently lacking.
This shift in mindset has been instrumental to my journey as an entrepreneur. Entrepreneurship requires a deep belief that you can succeed, even when the path isn’t clear. Embracing who I am strengths, challenges, and all, has allowed me to step into that mindset and grow in ways I never expected. I’m still a work in progress, but now I see that as part of the process, not a limitation.
Was there ever a time you almost gave up?
On a light note, I always joke that every entrepreneur has that moment every third day where we say, ‘If this doesn’t work, I might have to throw in the towel.’ It’s part of the emotional rollercoaster of building something from the ground up.
But in reality, giving up has never truly been an option for me. Perseverance and persistence are two of my strongest traits. When things go wrong, I’ll admit I can become a bit of a control freak, I want to understand every variable and fix every moving part. But that intensity comes from a deep commitment to making things work. When I set my sights on something, I operate with a ‘by any necessary means’ attitude.
Even in moments of doubt or frustration, I don’t walk away; I regroup, recalibrate, and push forward. That resilience has become one of the defining qualities of my entrepreneurial journey.
Next, maybe we can discuss some of your foundational philosophies and views? Whom do you admire for their character, not their power?
Most of my closest friends and family members. Even the influential and powerful ones!
Okay, so before we go, let’s tackle one more area. If you knew you had 10 years left, what would you stop doing immediately?
Saving for retirement.
Contact Info:
- Website: https://www.iconcontour.com
- Instagram: @brianrhoades
- Linkedin: https://www.linkedin.com/in/brian-rhoades-6589381b6
