Today we’d like to introduce you to Airy Choi.
Hi Airy, we’d love for you to start by introducing yourself.
My name is Airy Choi, and I’m the owner and general dentist of Airy’s Family Dentistry in Keller, Texas. Opening my practice on March 14, 2024 was the realization of a dream that started long before I ever held a dental handpiece — a vision of creating a space where patients feel safe, heard, and genuinely cared for.
I built this practice completely from the ground up, starting with just myself, one dental assistant, and a small front desk team. In the early days, I wore every hat — clinician, manager, marketer, and problem-solver — learning each step through perseverance and faith in my purpose.
Since then, we’ve grown into a multi-doctor, multi-hygienist practice with an incredible team that shares my passion for excellence and compassion. But the real success isn’t measured by growth alone — it’s measured by the trust my patients place in us every single day.
My mission is simple: to serve with integrity, lead with heart, and create a dental home where families feel empowered, educated, and confident. Everything I’ve built has been rooted in resilience, faith, and a deep belief that challenges don’t stop the dream — they shape it.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road — and I don’t think it was ever meant to be. Starting a practice from scratch came with a steep learning curve, long days, and countless moments of uncertainty. One of the most challenging moments came right before opening, when I was unexpectedly required to change the practice name from Oasis Family Dentistry to Airy’s Family Dentistry after receiving a cease-and-desist notice. With opening day approaching, that last-minute pivot was overwhelming, but it ultimately became a turning point for me.
That experience taught me resilience under pressure and forced me to trust my vision even when things felt unstable. Beyond that, there were the everyday struggles of building a team, managing cash flow, marketing a brand-new business, and earning patient trust from day one.
Looking back, those struggles weren’t setbacks — they were building blocks. They shaped me into a stronger leader and helped define the heart of my practice. Every challenge refined my purpose and reminded me why I started in the first place: to serve, to lead, and to create a place where patients feel cared for beyond just their smile.
Appreciate you sharing that. What should we know about Airys Family Dentistry?
Airy’s Family Dentistry in Keller, Texas, is a modern, patient-centered practice that blends high-end dental care with a warm, welcoming atmosphere. I specialize in implants, crowns, veneers, whitening, composite bonding, soft tissue management, frenectomies, Invisalign, nighttime clear aligners, and neurotoxin treatments (Botox and Xeomin), offering both restorative and cosmetic solutions tailored to each patient.
What sets my practice apart is the combination of advanced technology, meticulous attention to detail, and a truly personalized experience. From digital 3D scans that let patients see and understand their treatment to a calm, beautifully designed office, every element is crafted for comfort and confidence. Families feel at ease with our caring team and emotional support mini goldendoodle, Koto.
I’m most proud that my brand represents trust, elegance, and empowerment. At Airy’s Family Dentistry, I don’t just treat teeth — I create smiles that inspire confidence and foster lasting relationships with every family I serve.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I view risk as a necessary part of growth — not something to fear, but something to approach with intention and courage. Some of the biggest leaps in my life have come from stepping into the unknown with a clear vision and a strong work ethic.
Opening a dental practice from scratch was a major risk — financially, professionally, and personally. I invested everything into building something I believed in, without guarantees, and trusted my ability to adapt, learn, and lead. That included doing all of the marketing myself — I haven’t spent a single dime on a marketing firm or Google ads, and only invest $50 per month on Facebook ads — building a patient base entirely through personal outreach, community connections, and patient referrals. One of the most defining risks I took was navigating a last-minute rebrand from Oasis Family Dentistry to Airy’s Family Dentistry just days before opening.
I don’t see myself as reckless — I take calculated risks: gathering information, preparing thoroughly, and then committing fully. To me, risk is the bridge between comfort and achievement, and every meaningful milestone in my career has come from stepping boldly forward and trusting myself to make it work.
Contact Info:
- Website: https://airysfamilydentistry.com/
- Instagram: https://instagram.com/airysfamilydentistry/
- Facebook: http://facebook.com/airysfamilydentistry
- LinkedIn: https://www.linkedin.com/company/airysfamilydentistry
- Twitter: https://twitter.com/airysdentistry
- Yelp: https://m.yelp.com/biz/airys-family-dentistry-keller
- Other: https://www.tiktok.com/@airysfamilydentistry
Image Credits
Monika Normand Photography
