Today we’d like to introduce you to Lauren Payne.
Hi Lauren, we’d love for you to start by introducing yourself.
The Story of How Clinic Concierge Was Born
Clinic Concierge was built from a place of purpose, passion, and the belief that healthcare should meet people where they are. Its story begins with Lauren Payne, a board-certified Family Nurse Practitioner, Co-Founder, and now Chief Brand Officer of Clinic Concierge—a company redefining the standard of in-home medical care. Today, Clinic Concierge provides concierge-style health services for both pediatric and adult populations, offering urgent care, primary care, weight management, IV hydration, and cosmetic treatments. But its beginnings were far more humble and rooted in a moment of global uncertainty.
Lauren’s journey started in St. Louis, Missouri, where her drive for patient-centered care began to take shape early. She earned an academic scholarship to Texas Christian University (TCU), where she obtained her Bachelor of Science in Nursing, and later completed her Family Nurse Practitioner degree at Simmons University. Throughout her training and career, Lauren became a champion for holistic wellness—believing that effective healthcare treats the entire patient, not just their symptoms.
Her professional path spanned a wide breadth of specialties: Family Medicine, Vascular and Interventional Radiology, Operating Room care, Plastic Surgery, and Fertility. She practiced across multiple states and even internationally, including Texas, California, Missouri, Colorado, and Peru. Each experience strengthened her conviction that healthcare must be flexible, accessible, and deeply personalized.
That belief would become the catalyst for her entrepreneurial leap.
When the COVID-19 pandemic struck, Lauren recognized a critical need within her community: accessible, reliable testing that could meet patients safely in their homes. Leaning into her clinical expertise and leadership skills, she launched COVID Concierge 214, assembling a team of nurses and nurse practitioners to deliver concierge COVID testing throughout Dallas. The service quickly gained trust, becoming a lifeline for families and businesses navigating unprecedented uncertainty.
Yet Lauren saw beyond the crisis. She realized that the need for convenient, compassionate, in-home medical care extended well past COVID—it was something people deserved every day. With that insight, she evolved COVID Concierge 214 into Clinic Concierge, transforming a pandemic solution into a comprehensive and enduring healthcare model. The new platform allowed Lauren and her growing team to provide ongoing primary care, wellness services, weight-loss support, and aesthetic treatments directly to clients across Dallas.
Driven by her vision, Clinic Concierge began expanding rapidly, becoming one of the region’s most modern and personalized healthcare experiences.
Today, Clinic Concierge has entered its next major chapter. The company is now partnered with private equity, positioning the brand for accelerated national expansion. Lauren serves both as Chief Brand Officer and a member of the Board, guiding the company’s identity, patient experience, and growth strategy as it scales into multiple new markets and cities across the United States.
What began as a response to a crisis has evolved into a transformative healthcare movement—one built on innovation, compassion, and Lauren’s unwavering commitment to elevating the way patients experience care.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The road to building Clinic Concierge has not always been smooth. Growth rarely is. Lauren’s journey has been marked by long nights, unforeseen challenges, and the constant need to create solutions where none existed before. But what has carried the company forward is a combination of grit, optimism, creativity, and an unwavering refusal to fear failure. Every setback became a lesson, every obstacle a chance to innovate, and every pivot an opportunity to build something stronger.
Along the way, Lauren invested deeply in authentic relationships and meaningful networks—with patients, clinicians, partner organizations, and leaders across the healthcare landscape. These relationships became the backbone of the company, shaping a culture built on trust, service, and genuine connection.
Because of this foundation, Clinic Concierge is no longer just a healthcare service—it’s a living, growing part of the communities we call home. It thrives not only through strategy and systems, but through people: the patients who believe in the model, the clinicians who pour their passion into the work, and the community that welcomes innovation with open arms.
Through perseverance, vision, and heart, Clinic Concierge continues to expand—not as a corporate entity, but as a community-rooted company committed to elevating the way healthcare is delivered.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Clinic Concierge is a modern, concierge-style healthcare company that brings high-quality medical care directly into the home. We serve both pediatric and adult populations, offering a comprehensive range of services including urgent care, primary care, weight-loss management, IV hydration, wellness services, and cosmetic treatments—all delivered by highly trained Nurse Practitioners and Registered Nurses. Our mission is simple: to make healthcare more accessible, personalized, and human.
What we specialize in—and what we’re known for—is exceptional, relationship-based care. We take the time to truly know our patients, understand their goals, and partner with them on long-term health and wellness. Instead of rushed office visits, our patients receive dedicated, unhurried attention in the comfort of their own home. This eliminates the stress, travel, and long wait times typically associated with traditional healthcare.
What sets Clinic Concierge apart is our holistic, hospitality-inspired approach. We believe healthcare should feel warm, seamless, and supportive—not transactional. Our clinicians practice with a whole-person mindset, focusing on prevention, lifestyle, nutrition, mental well-being, and functional health—not just symptoms. We’re also known for our responsiveness, our highly curated provider team, and our ability to meet families, executives, and busy individuals wherever they are.
We are also proud of our commitment to innovation. Born during the pandemic, Clinic Concierge was created out of necessity, grit, and creativity. What started as an in-home COVID testing company has grown into a thriving healthcare organization with expanding partnerships, private-equity support, and a clear vision to serve communities across multiple U.S. cities. Our growth has been fueled by true relationship-building, an openness to pivot when needed, and a culture that embraces optimism and fearlessness in the face of challenges.
Brand-wise, we are proudest of the trust we’ve built. Our brand stands for compassion, excellence, reliability, and a refreshing level of personal connection. Patients often tell us that our team feels like family—and that is the greatest compliment we could receive.
At the heart of it all, Clinic Concierge is more than a service—it’s a movement toward more human, accessible healthcare. We want your readers to know that we are here to deliver elevated, comprehensive medical care in the most convenient and comforting place possible: their home. Our goal is to help people feel better, live healthier, and be supported by a care team that genuinely invests in their wellness journey.
Is there something surprising that you feel even people who know you might not know about?
Something surprising that many people don’t realize about me and our brand is that Clinic Concierge still operates with a deeply personal touch—every call and text is answered by a real person, usually within five minutes. In a world where healthcare has become automated, impersonal, and full of frustrating delays, we’ve made it a non-negotiable to stay truly connected. Your time is valuable, and so are your relationships. We want every patient to feel seen, heard, and supported from the very first moment they reach out. That level of responsiveness and human connection is at the core of who we are.
Contact Info:
- Website: https://www.clinicconcierge.com
- Instagram: @lauren.payne.fnp
- LinkedIn: https://www.linkedin.com/public-profile/settings?trk=d_flagship3_profile_self_view_public_profile
Image Credits
Chase Hall
