Shelby Horton shared their story and experiences with us recently and you can find our conversation below.
Hi Shelby, thank you so much for taking time out of your busy day to share your story, experiences and insights with our readers. Let’s jump right in with an interesting one: What is a normal day like for you right now?
Right now, my days look much different than they did when I was in the shop everyday day. They are split between home and work..
In the mornings, I manage the shop remotely — checking emails, touching base with my staff, and making sure everything is running smoothly. I’ve stepped back from daily operations and focus mainly on weddings, doing consultations, designs, and planning from home.
Afternoons and evenings are back to family time, with occasional work after the kids are in bed. It’s a quieter pace than before, but it’s the right balance for this season.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m a florist, mom of three, and currently 8 months pregnant. I’ve owned and operated my flower shop for several years, but within the last couple of years I intentionally stepped back from being there every day so I could focus on raising my kids. I now manage the business from home and entrust my amazing team with daily operations.
At this stage, my creative focus is solely on weddings — working closely with couples to design florals that feel personal, intentional, and timeless. My brand is rooted in thoughtful design, trust, and sustainability, but also in the belief that you can build something meaningful while honoring different seasons of life. Right now, I’m working on growing the wedding side of the business while laying the groundwork to return full-time when the timing is right.
Great, so let’s dive into your journey a bit more. What part of you has served its purpose and must now be released?
The part of me that has served its purpose but now needs to be released is the version of myself that believed I had to do everything to be successful — be everywhere, manage every detail, and prove my worth through constant presence and hustle.
That mindset helped me build my business in the beginning, but it no longer fits this season. Letting go of control and perfection has made space for trust, growth, and balance — both for my family and my business. Releasing that part of me has allowed me to step into a more sustainable, grounded version of success.
If you could say one kind thing to your younger self, what would it be?
I would tell her that she’s doing better than she thinks — and that it’s okay to grow, change, and choose a different pace without losing who she is or what she’s built.
Sure, so let’s go deeper into your values and how you think. What are the biggest lies your industry tells itself?
That constant hustle equals success, that burnout is normal or necessary, and that if you’re not physically present at all times, your business or creativity will fail.
Okay, so let’s keep going with one more question that means a lot to us: If you knew you had 10 years left, what would you stop doing immediately?
I would stop overextending myself to meet expectations that don’t align with my values, and stop postponing rest, presence, and joy for “someday.”
Contact Info:
- Website: https://Www.roanokefloristevents.com
- Instagram: Roanokefloristevents
Image Credits
@xoyourstrulyphotography
