We’re looking forward to introducing you to Nikki Turner & Kei’Ann Smith & N’Keiveia Smith. Check out our conversation below.
Nikki & Kei’Ann & N’Keiveia, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What do the first 90 minutes of your day look like?
I wake up between 4 and 5 a.m. every day and begin by thanking God and reading my Bible. As a Black woman entrepreneur, that quiet time grounds me and sets the tone for my day. I then check orders, start prepping, and work to stay visible by posting across my social media platforms and the Kultured Krack app. When time is tight, my daughters, N’Keiveia and Kei’Ann, help by posting. Building my business has truly been a family effort rooted in faith and resilience.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Nikki Turner, and I’m the founder of Kultured Krack, a Dallas-based, family-run brand rooted in creativity, culture, and community. What started during the pandemic has grown into a multi-layered business, with Kultured Essentials serving as a subsidiary of Kultured Krack. As a Black woman entrepreneur, I’ve built the brand through faith, consistency, and hands-on hustle, with my daughters involved every step of the way. Together, our brands represent resilience, bold expression, and the power of turning passion into purpose.
Amazing, so let’s take a moment to go back in time. What part of you has served its purpose and must now be released?
The part of me that has served its purpose is the version of myself that felt I had to do everything alone. In the early stages of building my business, that mindset came from survival and necessity, but growth has taught me the value of trust, support, and delegation. Releasing that has allowed me to grow not just as a business owner, but as a mother, leader, and woman.
If you could say one kind thing to your younger self, what would it be?
I would tell my younger self that she’s doing the best she can, even on the days it doesn’t feel like enough. Being a good mother doesn’t mean being perfect—it means showing up, even when it’s hard. The sleepless nights, guilt, and constant worry won’t define her failures; they will shape her strength.
Alright, so if you are open to it, let’s explore some philosophical questions that touch on your values and worldview. How do you differentiate between fads and real foundational shifts?
Fads make noise and disappear. Real foundational shifts actually change how people move, spend, and stay connected over time. I don’t chase what’s trending—I pay attention to what lasts, what my community responds to consistently, and what strengthens the foundation of what I’m building. If it requires constant chasing, it’s a fad. If it grows even when the hype dies down, it’s real.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What is the story you hope people tell about you when you’re gone?
I hope people say that I showed up—fully and honestly—for my children, my community, and myself. That I built something from nothing, stayed true to who I was, and never let circumstances define my ceiling. I want my story to reflect resilience, faith, and the courage to keep going, so my daughters and others like them know that it’s possible to create your own lane and walk it with purpose.
Contact Info:
- Instagram: @Kultured.Krack
- Facebook: Kultured Krack
- Other: Kultured Krack App (iOS & Android)
