Today we’d like to introduce you to Kristina Robertson.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Founded in 2011 and located in Fort Worth, Texas, Project 4031 is an unduplicated nonprofit providing no-cost services to terminally ill children and adults considered hospice eligible with a life expectancy of six months living in the North Texas community. We faithfully partner with hospice, medical professionals, and individuals to strengthen end-of-life stories through our Funding for Families, Fulfilling Dreams and Three Strands Community Resources programs plus 208 community volunteers which includes our robust Wings volunteer program.
The Robertson family started Project 4031 to bring joy, strength, and stability to terminally ill patients and their families and our core values still guide us.
Growing up in the home of healthcare providers, Josh Robertson was drawn to helping people. In High School he lived onsite of a small, assisted living facility his parents operated. During that time, some of his fondest memories were spending time with the residents on the front porch listening to their stories. These experiences lit a fire to start a hospice focused medical equipment business shortly after college graduation. Focusing on an underserved market to ensure terminally ill children and adults received the quality care they deserved was amazing; however, it also sparked a lot of conversation with his wife Kristina Robertson who had experienced personal loss from losing her father and grandmother who she was very close with and could relate to the care that is so important at the end of life.
During a medical equipment delivery, it was common to hear about final dreams or issues a family was experiencing. Kristina and Josh would share these stories they were hearing and the pattern that was developing. Overtime, action took over ideas and gentle nudges turned to outcomes.
Project 4031 was officially launched in 2011 to provide terminally ill children, adults, and their families facing end-of-life challenges with peace and comfort by easing financial burdens and fulfilling their last dreams. Since inception, Project 4031 has directly served over 1,300 patients. It has been such an incredible experience to see conversations morph into a dream which now has been a reality over the last fifteen years of serving this beautiful and vulnerable population throughout our community.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Our journey has not always been a smooth road, but every obstacle has served as an opportunity to learn and grow. We are not afraid to take thoughtful, well-considered risks, remaining mindful that when something does not work, it offers valuable insight that guides us forward. Above all, we are deeply grateful for the community, leaders, and collective wisdom that have surrounded and supported the organization and its leadership from the very beginning. Their guidance has enabled us to steward the organization with care and integrity always focused on our mission. We remain committed to continual learning, listening, and growth, always striving to strengthen and better serve the organization.
We’ve been impressed with Project 4031, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Why Our Work Matters
One-third of individuals with a terminal diagnosis face substantial care needs, often requiring hospice services and round-the-clock support from a family caregiver. As illness progresses, patients are frequently unable to work, and caregivers often must reduce or leave employment altogether. At the same time, medical and care-related expenses increase, creating sudden and overwhelming financial strain.
Project 4031 exists to step into this gap—offering timely, compassionate support so families are not forced to choose between basic needs and being present with their loved one at the end of life.
Our Programs:
Our primary focus is ensuring families experiencing end-of-life trauma have their basic needs met promptly and compassionately. Through the Funding for Families program, Project 4031 provides financial assistance to terminally ill children and adults who are struggling to make ends meet due to financial hardship following a terminal diagnosis.
Assistance may include support for housing, utilities, groceries, and other essential needs. Patients must have a current life expectancy of six months or less and reside in or be served primarily in North Texas. If a patient is not enrolled in hospice, documentation from a treating medical professional confirming a terminal diagnosis is required. Previous assistance from other agencies does not disqualify a family from receiving support.
Through Fulfilling Dreams, Project 4031 helps patients fulfill a final dream—creating meaningful moments and lasting memories at the end of life. Dreams may range from a birthday celebration, to traveling to see loved ones, to purchasing a recliner so a patient can rest comfortably in the heart of their home.
These dreams offer patients peace and closure while giving families cherished memories that endure beyond loss. We are honored to walk alongside children and adults during this sacred season and to bring comfort, joy, and dignity to their final chapters.
The Three Strands Community Resources program exists to support professionals and organizations dedicated to dignifying death. Inspired by Ecclesiastes 4:12—“A cord of three strands is not easily broken”—this program strengthens collaboration within the end-of-life community.
Project 4031 intentionally connects hospice and palliative care professionals through structured outreach, education, and partnership. In 2024 alone, we collaborated with 34 hospice organizations across North Texas.
Three Strands initiatives include:
• Collaboration with hospice and palliative care professionals serving mutual patients
• Quarterly Three Strands meetings featuring external community resources
• Relationship-building with community partners such as legal aid and cancer support services
• Educational opportunities through our Sunset Suppers, fostering connection and learning among end-of-life professionals
The Wings Volunteer Program extends the heart of Project 4031 directly into patients’ homes. Each Thursday, volunteers gather at the Project 4031 house to prepare and deliver small love offerings—such as cookies, floral arrangements, or lap blankets—to patients and their families.
After training, Wings volunteers may also participate in Share the Care, committing to face-to-face companion care for hospice patients. These volunteers are essential to fulfilling our mission and ensuring no one walks the end-of-life journey alone.
What sets Project 4031 apart is our intentional focus on both practical support and human connection. We are deeply proud of our collaborative relationships, our responsiveness to urgent needs, and our unwavering commitment to dignity, compassion, and presence at the end of life.
Our greatest honor is being entrusted with families’ most tender moments—and walking with them to bring peace, comfort, and hope when it is needed most.
What’s next?
We have recently finished our next three year strategic plan, with a focus on remaining steady and consistent in what we do best—serving the terminally ill community with compassion and excellence, while thoughtfully expanding our reach. By the end of the decade, our goal is to serve one patient each day, while maintaining financial stability and staying deeply committed to the North Texas community.
Contact Info:
- Website: https://www.project4031.org
- Instagram: https://www.instagram.com/project_4031/?hl=en
- Facebook: https://www.facebook.com/Project4031/
- LinkedIn: https://www.linkedin.com/company/project-4031
- Youtube: https://www.youtube.com/channel/UCeHui3vN_f9VoYzM5vunHGg
