Today we’d like to introduce you to Sally Zuraikat.
Hi Sally, we’d love for you to start by introducing yourself.
Collin Care Counseling was born out of both professional passion and personal growth.
Early in my career, I noticed how many high-functioning women and couples were quietly struggling. They were strong, capable, and holding everything together, yet internally anxious, disconnected, or overwhelmed. I connected deeply with that tension between appearing “fine” and not actually feeling fine.
Building this practice wasn’t effortless. There were moments of doubt, fear, and stretching beyond my comfort zone. Starting something of your own requires facing your own insecurities and I had to do that in real time while supporting others through theirs. That process shaped me. It made me a more grounded clinician and a more compassionate leader.
Today, Collin Care Counseling reflects what I believe at my core: healing happens when people feel safe enough to be honest. Creating that kind of space, where people can soften and be seen without shame, is why I do this work.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a completely smooth road.
Building a practice as an immigrant added another layer to the journey. There’s a quiet pressure to prove yourself, to work harder, achieve more, and not make mistakes. I carried that with me in the early stages of starting Collin Care Counseling. Alongside the practical challenges of entrepreneurship, I was navigating my own fears of visibility, belonging, and whether I truly had a seat at the table.
There were moments of doubt, wondering if I was ready, if I was capable of sustaining something I built from the ground up. As therapists, we’re trained to hold others through uncertainty, but building a business forces you to sit with your own.
At the same time, being an immigrant shaped my resilience. It taught me adaptability, grit, and deep empathy for people who feel caught between worlds. Those experiences didn’t weaken me, they strengthened my voice and clarified my purpose.
Looking back, the road wasn’t smooth, but it was formative. Every stretch helped me build a practice that feels aligned, intentional, and rooted in compassion.
As you know, we’re big fans of Collin Care Counseling . For our readers who might not be as familiar what can you tell them about the brand?
Collin Care Counseling is, at its heart, a place where people don’t have to pretend.
We work with individuals and couples navigating anxiety, relationship struggles, trauma, life transitions, and the quiet overwhelm that builds over time. Some of our clients are high-achieving, some feel stuck, some are simply tired of carrying everything alone. What they all have in common is a desire to understand themselves more deeply and to feel more connected in their relationships.
I also created a booklet: The Relationship Crucible for couples, available on Amazon, as a guide to help partners navigate conflict, deepen connection, and understand each other more fully. It’s designed to be practical, reflective, and compassionate, a tool couples can use together to communicate better, grow closer, and turn challenges into opportunities for understanding.
What sets us apart is the depth and safety of the work. We slow down. We pay attention to patterns, attachment wounds, and the protective parts people developed to survive. We don’t just focus on coping, we focus on healing.
I’m most proud that the brand reflects warmth and intention. From the way we speak to the way we hold the room, everything is built around the message: you are allowed to be human here.
That’s what I want readers to know, therapy doesn’t have to feel clinical or intimidating. It can feel honest, compassionate, and deeply transformative.
Any advice for finding a mentor or networking in general?
I’ve learned that finding a mentor isn’t always this formal process where someone officially takes you under their wing. Sometimes it starts with simply reaching out, introducing yourself, and being willing to learn. The key for me was approaching people with genuine respect and curiosity, not trying to impress them, but truly wanting to grow.
Networking became easier when I stopped seeing it as “networking.” I started focusing on real relationships. Showing up to local events, having coffee meetings “I’m a big good quality coffee person”, connecting with physicians and other professionals in the community, not to sell myself, but to build something mutual. When the intention is collaboration rather than competition, people can feel that.
Not every connection turned into something long-term, and I had to learn not to take that personally. The right mentors were the ones who were honest with me, stretched me, and modeled both professionalism and integrity.
If I could give one piece of advice, it would be this: don’t wait until you feel completely confident. Reach out anyway. Growth often starts with being willing to be a little uncomfortable.
Contact Info:
- Website: https://www.colllincarecounseling.com
- Instagram: https://www.instagram.com/collincarecounseling/
- Facebook: https://www.facebook.com/profile.php?id=100086405733000
- LinkedIn: https://www.linkedin.com/in/sally-zuraikat-18043683/?msgControlName=view_message_button&msgConversationId=2-M2E5MDBlNWMtM2NkMi00YzYyLWI1ZWItYTg0YTY4ZWUzYzM3XzEwMA%3D%3D&msgOverlay=true
- Other: https://a.co/d/06K0ddF6
