Today we’d like to introduce you to Kellie Krevosky.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
My story probably started when I was two and a half and refused to smile for some pictures that were being taken at my daycare. That was the moment my parents realized I was going to be as stubborn as they were, if not more so! I won’t go back that far, though, haha. Instead, I’ll say that my journey began on the day I was fired.
I was working at a boutique social media agency in Dallas when I was fired out of nowhere. That was my main source of income, so the drive home from Dallas to Fort Worth was full of crying, cursing, and just trying to figure out what I was going to do next. What was immediately next was an interview with a business owner for a story that I was commissioned to write. See, the day that I was fired was the day I had my first writing assignment for a small, local publication called Northlake City Lifestyle. At the time, I had no idea what an impact this magazine was going to have on my life. Within six months of writing for them, I was asked to fill the role of Editorial Coordinator. I spent the next seven months growing and developing the magazine’s editorial content. Then, on February 14, 2025, I got a call from the previous owner of the magazine, Crystal.
Crystal had received a job offer from our parent company, City Lifestyle, that was just too good to pass up. However, it meant that she wouldn’t be able to operate the magazine. Who was taking over? Me. At 31 years old, I became the owner of the local, luxury magazine, Northlake City Lifestyle. You’d think I would be used to being blindsided by bosses, but this was uncharted territory for me because I wasn’t being fired!
That was over a year ago now, so I’m still relatively new to all of this, but I also feel like a seasoned pro. Being the owner of a magazine was never on my bingo card, but I would not change anything for the world. I get to connect with incredible entrepreneurs and leaders in my area and hear their stories. My background is actually in film; I have a degree in Film Studies with an emphasis on Documentaries, so this is my way of honoring that.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Oh my gosh, no! Owning and operating a magazine requires a certain individual with a certain mindset. You have to be tenacious, relentless, and more than a little delusional, haha!
Probably the number one challenge I have faced is impostor syndrome. It’s really easy to fall into the trap of believing you aren’t good enough, you aren’t productive enough, or just that you aren’t enough, period. That’s especially true when over half of your business is done online, so you end up scrolling a little and seeing all of the highlights from other businesses and business owners. It’s a challenge to not get down on yourself, and that’s something I’ve had to learn to overcome since taking over this magazine. I definitely still struggle with it, but I have an incredible circle of friends and family who help me stay grounded and remind me of my worth.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Northlake City Lifestyle is a luxury publication that is hyper-focused on the Northlake/Argyle/Justin area. I always say that our mission is to connect our community. We specialize in long-term branding and marketing for smaller businesses in the area. Instead of creating clickbait content, we are creating trust and visibility through storytelling. That’s really what I think sets us apart from anyone else. Northlake City Lifestyle isn’t here to just take money and run. We are here to help you build greater awareness for your business and build that trust, which is ultimately what guides purchases.
I am most proud of my team. I work with an incredible group of young women who are bright, visionary, and excellent at what they do. They exemplify everything this magazine stands for and then some. Avery, Julia, and Savanna, y’all are the real heroes, and I could not do any of this without you!
I want people to know that print is not dead! Everyone wants to compare print media to digital media, but the truth is, there is no comparison. These days, we need a combination of physical and digital assets to effectively connect with the world. Print media builds trust and recognition while digital media builds connection points that guide an audience to a service, product, or action.
Do you have any advice for those just starting out?
My advice to anyone starting their own business or going out of their comfort zone is to learn to love the word “No.” Growing up, my parents would always say to me, “What’s the worst someone could say to you? No?” I never really understood what they were trying to say to me until I became a business owner.
When someone tells you no, it’s not a rejection, it’s a release. That person is telling you, you don’t have to chase them down anymore. You can move on to another prospect, another lead that is going to be better aligned with your business. On the flip side, as an owner, you have to learn to be comfortable saying “No.” Your time is valuable and should not be given to everyone and everything. It’s going to be uncomfortable at first, so get used to that, but saying no to things that do not serve you or your business is the best thing you could ever do. It’s definitely something I wish I knew better when I was first starting.
Contact Info:
- Website: https://citylifestyle.com/northlake
- Instagram: https://www.instagram.com/northlakecitylifestyle/
- Facebook: https://www.facebook.com/northlakecitylifestyle/
Image Credits
Savanna Romano Photography
