Today we’d like to introduce you to Trish.
Hi Trish, thanks for joining us today. We’d love for you to start by introducing yourself.
Farrell’s Daughter Consulting started the way a lot of businesses probably do: with me saying, “Sure, I can help with that too,” one too many times.
I originally began as a freelance graphic designer and virtual assistant. But pretty quickly, I realized my clients usually didn’t just need a graphic, a website update, or help checking something off their to-do list. They needed someone to look at the bigger picture. Their branding needed to match their messaging. Their marketing needed a strategy. Their systems needed to actually make their lives easier instead of becoming one more thing they had to manage.
So, little by little, Farrell’s Daughter evolved.
My background is actually in sociology, which may seem like an unexpected route into marketing, but it makes perfect sense to me. Marketing is really about people. How they think, what they connect with, what makes them pay attention, and what makes them trust a brand enough to take action. I combined that understanding of human behavior with my creative side, my love of problem-solving, and my slightly obsessive need to make things make sense.
Today, I’m the Lead Marketing Strategist and Creative Director of Farrell’s Daughter Consulting, working alongside an amazing team of women who help businesses, nonprofits, and mission-driven organizations bring their ideas to life. We work across branding, marketing, websites, content, project management, systems, and all of those behind-the-scenes pieces that nobody posts about on Instagram but absolutely determine whether a business runs smoothly.
The name Farrell’s Daughter is also deeply personal. Farrell was my father, and he taught me the importance of serving people and showing up for your community. After losing him, naming the company after him felt like a way to carry that part of him forward. That philosophy still shapes how I approach the business today. I don’t believe in handing every client the same pretty template and sending them on their way. I want to understand who they are, what they’re trying to accomplish, what’s getting in the way, and then help build something that actually works for them.
So, somehow, “I can help with that” turned into a consulting company, a team, a whole lot of strategy sessions, probably too many browser tabs, and a business I’m incredibly proud to have built.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Absolutely not. Smooth would be a very generous word for those first few years.
When I started in 2017, I quickly realized I needed support, but I was not yet in a position to actually afford that support. So for a while, my business model was essentially: work whenever I’m awake and hope for the best. I was burning the candle at both ends, and probably somehow in the middle too.
Cash flow was another big lesson. I genuinely wanted to help everyone, which sounds lovely until you realize helping everyone for free is not exactly a sustainable business strategy. I did a lot of unpaid work in those early years because I cared about the people and organizations coming to me, but I hadn’t yet learned how to balance generosity with running a healthy business.
I still donate and volunteer my time today, but now it is much more intentional and structured. I had to learn that having boundaries around my time and resources actually allows me to serve people better in the long run.
I was definitely a hot mess in the beginning. There was a lot of figuring things out as I went, saying yes too often, working way too much, and learning some lessons the expensive way.
I still have challenges, of course, but I’m much more seasoned now. I have systems, better boundaries, and, most importantly, a full team around me. Having the right people in place has allowed me to grow the company without feeling like I personally have to hold every single piece together with caffeine and sheer determination.
The struggles did not disappear, but I got much better at handling them. And thankfully, my current business strategy involves significantly less crashing and burning.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Farrell’s Daughter Consulting is a full-service branding and marketing agency, but I always joke that we really specialize in helping people turn “I have a million ideas and no clue where to start” into an actual plan.
We work primarily with nonprofits, service-based businesses, growing teams, and mission-driven organizations. Our work can include branding, graphic design, website design, social media, email marketing, content and copywriting, project management, business support, and the systems that keep all of those pieces working together.
What I think we’re really known for, though, is connecting the dots.
A client may come to us thinking they need a new website, but sometimes the website isn’t actually the problem. Their messaging may be unclear, their branding may be inconsistent, or there may be no real system behind what happens once someone becomes interested in their organization. I love getting into the weeds, asking a million questions, figuring out what is and isn’t working, and then helping create something that makes sense as a whole.
Basically, I love a pretty graphic as much as the next person, but I need the pretty graphic to have a job.
That is probably what sets us apart. We don’t approach branding, marketing, and operations as completely separate things. They all have to talk to each other. Your message should match your visuals, your marketing should support your goals, and your systems should be able to handle the growth you’re working so hard to create.
I’m most proud of the fact that our work often supports organizations that are doing meaningful things in their communities. We’ve had the opportunity to support nonprofits, entrepreneurs, authors, events, campaigns, and organizations with missions much bigger than a social media post or a website. Knowing that our work behind the scenes can help them reach more people, raise more money, tell their story more clearly, or create a bigger impact is incredibly rewarding.
I’m also really proud of the team we’ve built. Going from doing everything myself and answering emails at questionable hours to having a talented team of women who bring their own strengths and ideas to the table is a pretty full-circle moment.
At the end of the day, I want our clients to leave with more than something that looks good. I want them to have
If you had to, what characteristic of yours would you give the most credit to?
I think one of the biggest things that has contributed to my success is allowing myself to actually be myself, including the goofy parts.
For a long time, I thought being successful meant always having it together, always having the answer, and looking very polished and professional at all times. I have since learned that is absolutely not how this works.
A huge part of what I do is being able to anticipate what a client needs, sometimes before they even realize they need it. I pay attention, I ask a lot of questions, and I’m constantly looking a few steps ahead. That instinct has helped me build really strong relationships with clients because I’m not just completing a task. I’m thinking about what comes next and what might make their lives easier.
I also think flexibility and grace have been huge. Business rarely goes exactly according to plan. Clients are human. Teams are human. I am very much human. Sometimes things get messy, timelines change, technology decides it has a personal vendetta against you, and you just have to adjust.
I’ve learned to give my clients grace and to give myself some too.
The truth is, I do not always know exactly what I’m doing when I start something new. A lot of my growth has come from being willing to say, “Okay, I have never done this before, but I can figure it out.” I am constantly learning, researching, testing, asking questions, and occasionally staring at my computer like it has personally betrayed me.
That willingness to keep figuring things out has given me a lot of grit.
So if I had to narrow it down, I’d say my success has come from being authentically myself, paying close attention to people, staying flexible, and refusing to quit just because I don’t have everything figured out yet.
And being a little goofy definitely helps.
Pricing:
- I believe in transparent it’s all listed on my site. Pricing varies depending on the size, scope, and complexity of the project. I also offer promotions based on several factors.
Contact Info:
- Website: https://www.farrellsdaughter.com
- Instagram: https://www.instagram.com/farrellsdaughter
- LinkedIn: https://www.linkedin.com/in/latrishabernard
