Today we’d like to introduce you to Paige Pasta.
Hi Paige, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
VIN•TAGE started with a love for two things: great wine and vintage furniture. I’ve always loved the idea of creating spaces that feel collected over time, where every piece has a story and people feel comfortable settling in and staying awhile. I wanted to bring those two passions together in a way that felt different from a traditional wine bar.
After spending more than 15 years in corporate sales, most recently in leadership at Salesforce, I decided to take a leap and build something of my own. The vision for VIN•TAGE was to create a wine bar that felt more like being in someone’s beautiful, eclectic home than a typical bar or restaurant. A place where you can enjoy an incredible glass of wine, discover a new female winemaker, gather with friends and even leave with the chair you were sitting in!
When I found our historic 1920s house in Dallas, I knew it was the perfect place to bring that vision to life. Every room has its own personality, filled with vintage furniture, art and unique finds that are all available to purchase. We also built our wine program around celebrating women in the wine industry, with a focus on female winemakers and women-owned wineries.
Getting to where we are today has been an incredible journey of learning an entirely new industry, navigating construction, sourcing hundreds of vintage pieces and building a team that believes in the concept as much as I do. All while growing my family!
What started as an idea to combine a few of my favorite things has turned into something much bigger. My hope is that VIN•TAGE becomes a place where people come for a glass of wine but stay for the atmosphere, the conversations and the sense of community. I want it to feel like a home away from home, where there’s always something new to discover.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not! I think one of the biggest challenges has been going from a career where I felt very confident and experienced to starting completely over in an industry I knew very little about. After more than 15 years in corporate sales, I was suddenly navigating construction, city permits, liquor licensing, restaurant operations and about a million decisions I never imagined I would have to make.
Taking a historic 1920s house and turning it into a commercial wine bar has been an adventure in itself. With an older building, there are always surprises, and balancing the vision I had for the space with the realities of construction, budgets and city requirements has definitely tested my patience. I’ve learned that almost everything takes longer and costs more than you expect!
On top of that, I’ve been building VIN•TAGE while growing my family and welcoming my second child, which has made the whole experience even more of a balancing act.
But I think the challenges have also been the most rewarding part. I’ve learned so much, met incredible people along the way and surrounded myself with a team of people who have helped bring this vision to life. There have definitely been moments when I’ve wondered what I’ve gotten myself into, but seeing everything finally come together has made it all worth it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Before starting VIN•TAGE, I spent more than 15 years in corporate sales, working across industries including oil and gas, legal and technology. Most recently, I was a Regional Vice President at Salesforce, leading a team of sales executives. My career was built around building relationships, leading teams and growing businesses. While I loved my career, I always had a creative side that I wanted to explore, and VIN•TAGE finally gave me the opportunity to turn that passion into something tangible.
As the founder of VIN•TAGE, I’ve worn just about every hat imaginable, but my favorite role has been designing the space and curating every piece that goes into it. From selecting paint colors and finishes to sourcing hundreds of vintage furniture pieces, artwork and accessories, I’ve personally shaped the look and feel of the entire house. I wanted each room to have its own personality while still feeling like part of one beautifully collected home. Almost everything you see at VIN•TAGE is available for purchase, so the space is constantly evolving as pieces find new homes and new treasures take their place.
Interestingly, I think my complete lack of formal design experience has actually been one of my biggest advantages. I didn’t come into this with a design background or a set of rules about what should and shouldn’t go together. I simply trusted my eye, bought things I loved and wasn’t afraid to mix different decades, styles, colors and textures. I didn’t feel obligated to follow trends or make everything match. That freedom has allowed me to create something that feels personal, eclectic and entirely its own.
I think that’s ultimately what sets VIN•TAGE apart. It’s not a space designed to look like every other wine bar. It’s a reflection of the things I love, from incredible wine and beautifully made furniture to bold design choices and unexpected details. No two rooms are alike, and no two visits will be exactly the same.
What I’m most proud of is taking a leap into two industries where I had absolutely no professional experience and creating something entirely from scratch. I went from leading a sales team at a Fortune 500 company to spending my days at antique stores, estate sales and construction sites, figuring things out as I went. Seeing a vision that once existed only in my head come to life in this beautiful old house has been incredibly rewarding. And knowing that I created a place where people can gather, connect and discover something they love makes it even more special.
What does success mean to you?
I think my definition of success has evolved quite a bit over the years. In my corporate career, success was often measured by numbers, revenue, hitting goals and building high-performing teams. While those things are still important to me, starting VIN•TAGE has given me an entirely new perspective on what success looks like.
For me, success is having the freedom to build something I’m genuinely passionate about, taking risks and creating something that didn’t exist before. It’s walking into VIN•TAGE and seeing people laughing over a glass of wine, discovering a piece of furniture they love or celebrating a special occasion with friends. It’s knowing that something I dreamed up has become a place where other people can create their own memories.
I also think success is about the people you surround yourself with. Building a team that believes in the vision, creating opportunities for others and developing relationships that extend beyond business have been some of the most rewarding parts of this journey.
And personally, success is being able to pursue my ambitions while still being present for my family. I want my children to grow up seeing that it’s never too late to reinvent yourself, take a chance on something you love or build something entirely your own.
Of course, I want VIN•TAGE to be a thriving business, but ultimately, I’ll measure its success by the community we build, the experiences we create and whether people walk through our doors feeling inspired, welcomed and excited to come back.
Contact Info:
- Website: https://vintagewinebardallas.com/
- Instagram: @vintagewinebardallas
