Meet Beto Rodarte of Beto & Son, Next Generation Mexican Food

Today we’d like to introduce you to Beto Rodarte.

Beto, please share your story with us. 
After being a corporate chef for over 20 years, an opportunity presented itself to open a restaurant at Trinity Groves with my son Julian.

I was a little hesitant at the beginning because I know how difficult it is to get a restaurant off the ground. But after seeing my son’s excitement, I actually started getting serious about it. I decided it was a perfect opportunity to introduce Julian to entrepreneurs like Phil Romano.

Partnering with Phil was easy as we had opened another concept together in 1993 called: Cozymel’s.

As Julian and I put our heads together to create the concept and menu, we set out to be different, to create a next generation Mexican food place and to give our dishes a fresh twist.

Even though we present familiar items, we give our dishes a different presentation. We prepare everything fresh in the restaurant every day using some local businesses in the community such as bakeries & tortillerías. We fabricate and marinate all our meats in house daily and prepare our own fresh sauces, salsas and press flour tortillas on site.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Thank God, we’ve been blessed with a great following.

Some of the obstacles and struggles have been keeping up with the volume and needed staff in order to provide quality service at all times.

Alright – so let’s talk business. Tell us about Beto & Son, Next Generation Mexican Food – what should we know?
What’s neat about our company is that we are a father-son team and my wife is very much involved as well which helps to keep us organized, plus my son’s best friend, Sean Kim, has become a managing partner with us. We call him Sean-Son. He’s a strong chef and businessman. This gives the restaurant a warm family atmosphere since at least one or two of us is always present to ensure our guests have the best possible experience.

Is there a characteristic or quality that you feel is essential to success?
Fresh & consistent food, interactive quality drinks, great friendly service, and a high energy vibe.

We focus a lot on tableside presentations like fresh tableside guacamole, liquid nitrogen margaritas & hand shaken margaritas which create a fun interactive experience for our guests.

Contact Info:

• Address: Beto & Son
  3011 Gulden Ln #108
  Dallas, TX 75212 TRINITY GROVES
• Website: www.betoandson.com
• Phone: 469-249-8590
• Email: beto@betoandson.com
• Instagram: betoandson
• Facebook: beto and son at trinity groves
• Twitter: @ChefBetoRodarte

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