Today, we’d like to introduce you to Katie Goodrich.
Hi Katie, we’d love for you to start by introducing yourself.
In my day job, I am a senior visual designer focusing on human-centered design practices, while in my personal time, I am a freelance artist creating zines, portraits, branding for small businesses, and updating my Threadless store.
I enjoy creating cartoon-inspired illustrations and finding opportunities for jokes within my artwork to bring joy and fun where I can. This exploration nurtures my inner child and connects me to the beginning of my passion for art and design.
I began learning how to draw and basic graphic design principles by studying comic books as a child; how shading can charge dramatic experiences, line work can show speed and directional details, and hierarchy can direct the eye through a journey.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Call it what it is – burnout. Avoiding burnout is a huge challenge, especially when you don’t realize you are in the middle of burnout. Surround yourself with people who see things differently than you, support you, validate you, push you outside of your comfort zone, and just keep going.
Explore new things in life and your artwork, create work for yourself instead of someone else, and be open to constructive criticism.
Explore new creative outlets and use any non-creative skills to help inspire your creativity. I’ve begun using my project planning skills and design library techniques to improve how I create work and prioritize projects.
Thanks for sharing that. So, maybe you can tell us more about your work next?
I’ve had the opportunity to design for in-house design studios and global design teams, create branding for professional photographers and small bakeries, illustrate commissions for families and fans around the country, and work creatively on wedding details and decorations.
It’s very important to me to continue learning and trying new things in both my designer and freelance career. Recently, I’ve begun working with more recycled materials which has been a passion of mine and I’m excited to continue.
Where do you see things going in the next 5-10 years?
The industry is changing rapidly, but we can change with it. There are more tools than ever to help you get your ideas out there. Keep exploring the ever-changing tools and how they can best support you and not take over for you while allowing yourself time to be in the moment.
Previously, social media made me feel pressured to focus on making things perfect, but there’s hope in a shift that’s growing. I’m coming across more and more creatives and non-creatives looking for what is real with all its imperfections to celebrate moments.
Contact Info:
- Website: https://www.katiegoodrich.com
- Instagram: https://www.instagram.com/kadusaurus
- Twitter: https://x.com/kadusaurus
- Other: https://kadusaurus.threadless.com
Image Credits
Melissa Claire Photography (@wedding detail_photobyMel https://www.melissaclairephotography.com)
