Today we’d like to introduce you to Myron Callier.
Myron, can you briefly walk us through your story – how you started and how you got to where you are today.
Over ten years ago I was diagnosed with Multiple Sclerosis. I did a lot of research and quickly found that many of my issues were related to diet. So I changed my diet and went form six medications down to one. Salsa happened to be my “go-to” snack while combatting this disease but there was a problem. I could not find a salsa that was low sodium, low sugar and packed with flavor. So I created several recipes that solved my problem. Then a friend mentioned I should enter these salsas in an international competition called Zestfest. I did. I won. Twice. With that, I quit my job and now make plain ole salsa here in Plano, Texas.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Struggle builds character. So I welcome the challenges of building my own business. Furthermore, solving problems is what started this journey in the first place. I’ve learned that problems are not negatives. Our reaction to a problem maybe be emotional but the problem itself is a learning opportunity. I also believe my struggles are just beginning as this company grows and I welcome this.
Please tell us about your business.
My specialty is using fresh ingredients from local farmers to produce unique and healthy salsa recipes that are far from plain. The use of lightly smoked and roasted produce mixed with fresh spice blends and natural juices has put us on the map in a state were football and salsa reign supreme. Therefore using these amazing ingredients to pack so much flavor into something so healthy, and to win awards for it, instills a tremendous amount of pride. But I am most proud of my family for their love and support.
What moment in your career do you look back most fondly on?
It was my first food convention, the company had been open for three months and I was just happy to simply set up the booth. I called it a night and decided to skip the awards ceremony. On the way home I received a call from a fellow vendor.
“You won!”, my friend exclaimed.
“I won what? A certificate or something?” I replied.
“No you won a trophy, you’re supposed to be giving a speech.”
We finished the conversation and five minutes later he calls me back. “You won again!”
Contact Info:
- Website: www.plainolesalsa.com
- Phone: 9724680605
- Email: mcallier@plainolesalsa.com
- Instagram: @plainolesalsa
- Facebook: http://facebook.com/plainolesalsa/
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