Today we’d like to introduce you to Uchenna Ukwu-nwoga
Hi Uchenna, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
The story behind how we started Apollo Wrldx always makes me a bit emotional because the initial idea versus what we have now is so different—and better! We originally started Apollo to bring members of our community together, and it almost felt like a one-time thing when we “started.” In the summer of 2022, Tobi (our current Executive Producer) messaged Vito and me in a group chat and said he wanted us to put on an event just for fun. Naturally, we said yes. We struggled with coming up with a name for the event and eventually just settled on Apollo (yes, the irony!). Fast forward, the event went well, and everything kind of went silent afterward.
Later that year, Tobi and I traveled to New York, where we met up with a good friend of ours who also curates events. We mainly sat down with him to pick his brain because we knew the event space was something we wanted to conquer, but it wasn’t just going to be parties for us—we wanted more, something bigger. We knew we had the right team to bring that vision to life.
A month later, we sat down and put together a 5-year plan: what Apollo Wrldx would start as and what we envisioned it growing into. Year one (2023) was incredible. We started with our soft launch in January, followed by one of our key staples now, Saturday Night in the City (SNITC). Then we produced Stargazing, and the concept of Mid-Summer Madness was born—a festival consisting of three-day events in Dallas featuring Not So Fourth, On the Mood Board, and Am I Dreaming. We closed out the year with Saturday Night in the City II: Player Club.
I know it seems like a party lineup for now, but it was important for us to build an initial base and put event conceptualization and production to the test. We started 2024 with a rebrand: Apollo Wrldx – Event Production & Creative Agency. It was time to open up the business to clients while also producing full-scale events. We had major highlights this year, including Deep Dallas Duel, a collaboration with KeneandFriends (yes, the same friend we met in New York). We held our Women’s History Month campaign in March, launched The Apollo Wellness Initiative (TAWI) in May—which was a huge success—and hosted Year 2 of Mid-Summer Madness, which featured Stargazing, On the Mood Board, and Am I Dreaming. We closed the year with ByDezin, a NYFW production for our client Arnell.
All in all, I’d say the journey has been nothing short of amazing, and the growth has been undeniable.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, it definitely hasn’t been a smooth road, and I don’t think any journey worth pursuing ever is. One of the biggest challenges we’ve faced has been navigating the event space without a blueprint. We’re not a traditional event company, and we wanted to break away from the typical party model to create something more immersive and meaningful. That meant a lot of trial and error, figuring out what worked and what didn’t, and at times, it felt like we were constantly redefining ourselves.
Another struggle was balancing the creative vision with the practical side of running a business. There were moments where we had great ideas but had to be realistic about budget constraints or logistics, especially when we started scaling. Building a team that shared the same vision while also bringing in their own expertise was crucial but not always easy. Finding people who understood that we weren’t just throwing events, but creating experiences, took time.
Lastly, the rebrand was a challenge in itself. We had to shift from being seen as just event organizers to a full-scale production and creative agency. That required us to communicate our value in a new way, to both clients and the audience, which took a lot of effort and strategic planning. But through every challenge, we’ve grown stronger, and each hurdle has pushed us to think bigger and better.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
As the Creative Director for Apollo Wrldx, my role involves overseeing the entire creative process, from conceptualizing event themes and visuals to ensuring that every detail aligns with our vision. I specialize in creating immersive experiences that go beyond traditional event production, blending elements of culture, art, and community engagement. My focus is on storytelling—making sure that every event we produce tells a cohesive story, whether it’s through design, ambiance, or the overall experience.
What I’m most proud of is how we’ve taken what started as a simple community event and built it into something much larger, something that resonates with a wide audience while staying true to our roots. One of our standout accomplishments is Mid-Summer Madness. The way we fused music, art, and interaction into a 3-day festival was something we hadn’t seen much of in the Dallas area, and it gave us the confidence to continue pushing boundaries.
What sets Apollo Wrldx apart, and what I’m most proud of, is our ability to create not just events, but moments. We’re known for taking risks and being unapologetically bold in our approach. We’re constantly evolving—always looking to push the creative limits, whether through immersive installations, collaborative partnerships, or curated experiences. It’s this relentless pursuit of innovation, along with a deep connection to our community, that sets us apart from others in the event space.
How do you think about luck?
Luck has played a role, both good and bad, but I think how we respond to those moments is what really defines the journey. In business, we’ve had moments of good luck that helped open doors, like meeting the right people at the right time or getting opportunities that pushed us forward. For instance, our trip to New York was a game-changer. Meeting with a friend in the event space who offered valuable advice felt like a stroke of good luck, but we also had to be prepared to take advantage of that opportunity.
On the flip side, there have been challenges that felt like bad luck—unexpected cancellations, last-minute changes, or projects that didn’t pan out the way we hoped. Those moments can feel like setbacks, but they’ve always forced us to rethink our approach, be more flexible, and come back stronger.
In the end, I think luck is just a small part of the equation. The key is staying resilient and ready to adapt, so when luck—good or bad—shows up, you’re prepared to make the most of it. Luck opens doors, but it’s hard work, persistence, and vision that keep them open.
Contact Info:
- Website: https://Apollowrldx.com
- Instagram: https://instagram.com/apollowrldx
Image Credits
Malik Edwards
