Today we’d like to introduce you to Erica Green.
Hi Erica, so excited to have you with us today. What can you tell us about your story?
My business was born out me working from home and my daughter starting to pre-school. Suddenly my lunch breaks were a lot less hectic and I found myself starting to bake cakes and cookies for friends. From that, I stumbled upon YouTube videos of people decorating cookies and I decided my next day off I was trying that. The rest was written in sugar. Lots of encouragement from friends and family inspired me to launch Taste E’s Sweets & Treats in October 2013.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It has not always been a smooth road. The ups and downs in the prices of groceries directly impacts my business and the cost of goods that I sale on a daily basis. Likewise, the pandemic took my normal overbooked schedule and brought it to a screeching haunt. I’ve had to pivot and regroup more in the last 30 months than at any other time in my 9 years in business.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in custom-decorated cookies to celebrate all occasions. I love to sit down and actually get to know my clients. I like to interact with them and learn how they perceive their cookie set before I create it. I tell everyone after that chat, if they’ll trust me, I’ll give them the cookies of their dreams. My creative juices flow best when I am tapped into the person I’m creating for.
If you had to, what characteristic of yours would you give the most credit to?
I believe it is my old-fashioned approach of loving communication that sets me apart. It’s my asking for details so that I have every aspect of their dream down in my notes. I still love to meet my clients face to face when they pick up their orders and often look forward to it. We live in a world where human interaction is at an all-time low, and I still crave it. I firmly believe it’s that personal touch that just makes me different.
Pricing:
- My cookies start at $48/dozen for 3.5”-4” decorated cookies
- My cakes start at $3.50/serving
- Mini cookies start at $28/dozen for 2” cookies
- Cookie gifts for every occasion start at $8 each.
Contact Info:
- Instagram: Instagram.com/TasteEsSweets
- Facebook: Facebook.com/TasteEsSweetsAndTreats
