Today we’d like to introduce you to Marc-Gabriel Prufer, Maxence Boilly, and Louis-Thomas Prufer.
Hi Marc-Gabriel, Maxence, and Louis-Thomas, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
Hello Voyage Dallas Magazine! We’re thrilled to be here and share our story with you. Our journey with Setandsmash began as a shared dream, fueled by our love for tennis and the desire to bring that passion to a worldwide audience. As three cousins with a common interest in tennis and backgrounds in business, we launched Setandsmash in November 2020 with the aim of rejuvenating the sport’s fanbase by creating engaging content for a younger generation.
We made a commitment to post three times daily on our Instagram account, and it was that dedication and consistency that led to our rapid growth, reaching 100,000 followers in just one year. Along the way, we gained support from famous tennis players like Novak Djokovic, Nick Kyrgios, Stan Wawrinka, Alexander Zverev, and many more.
Our big break came with a viral video of a young fan asking tennis star Emma Raducanu to marry him. The video garnered over 132 million views and 12 million likes, and even Sharon Stone commented on it! This exposure allowed us to double our follower count within a month, reaching over 200,000 subscribers by February 2022.
As Setandsmash grew, we attracted the attention of major tennis brands, leading to partnerships with the likes of Tecnifibre, the official sponsor of world number 1 Iga Swiatek and former world number 1 Daniil Medvedev. Today, we have over 260,000 followers and have also expanded to create our website, GoodMorningTennis.com, where we publish articles about the latest tennis news, interviews, and in-depth analysis.
Our success is a testament to the power of passion, hard work, and the unifying spirit of tennis. We’re proud of what we’ve accomplished so far, but we remain grounded and focused on our mission of sharing our love for tennis with others. We’re always learning and striving to improve, and we’re excited to see what the future holds for Setandsmash. Thank you for giving us the opportunity to share our story!
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
We wouldn’t say it’s been a completely smooth road, as there have been several challenges along the way that we had to overcome to become a successful tennis Instagram account with over 250,000 followers.
One major challenge has been the intense competition on Instagram, especially within the sports niche. To stand out among the hundreds of similar tennis accounts with millions of followers, we’ve had to consistently produce high-quality and innovative content to stay relevant and maintain our audience’s interest.
Another obstacle has been adapting to Instagram’s frequent algorithm changes, which can impact the visibility of our content. To ensure we reach our target audience, we’ve needed to optimize our content for the latest algorithm updates, such as focusing on reels, which Instagram was promoting heavily.
Keeping our community engaged outside of major event periods like Grand Slam tournaments has also been challenging. Fan interest in tennis can vary throughout the year, so we’ve had to be creative with partnerships and giveaways to maintain engagement during these times.
Lastly, managing our partnerships with brands has been an ongoing challenge. Brands can have high expectations in terms of results and performance, and we need to meet those expectations while maintaining our integrity and credibility within our community. It’s a delicate balance, but so far, we’ve been successful in navigating these challenges.
Despite the obstacles, we remain committed to our mission of sharing our love for tennis and continuing to grow our Setandsmash community.
As you know, we’re big fans of Setandsmash. For our readers who might not be as familiar, what can you tell them about the brand?
We’re delighted to know you’re fans of Setandsmash! For those readers who may not be as familiar with our brand, Setandsmash is a popular Instagram account dedicated to sharing tennis news and promoting the sport. With over 250,000 followers, we’ve become one of the most influential tennis pages on the platform.
We offer a mix of ATP and WTA news, analysis, and amateur tennis videos shared through Instagram reels. These videos are sourced from social media networks or submitted by our followers via email. Our engaging content has allowed us to reach millions of accounts every week, making Setandsmash an attractive platform for tennis-related businesses and brands.
We work directly with major tennis brands and entrepreneurs to promote their products on our page, helping them connect with a highly targeted audience of tennis enthusiasts. Our active community of followers has been key to our success, as they rely on us for their daily dose of tennis news and entertainment.
For businesses looking to tap into this audience, partnering with Setandsmash can be an effective way to reach a highly engaged group of potential customers. By promoting their products through our posts and reels, businesses can leverage our reach and influence to build brand awareness and drive sales.
In summary, Setandsmash exemplifies the power of niche social media pages and the opportunities they provide to businesses seeking to connect with their target markets. As the world of social media continues to grow and evolve, pages like ours will become even more valuable to businesses and brands looking to establish their online presence and reach new audiences.
If you had to, what characteristic of yours would you give the most credit to?
If we had to choose one characteristic that has been most crucial to our success, it would be our versatility. As founders and managers of Setandsmash, we possess a unique combination of skills that allow us to create engaging content, partner with major tennis brands, and run the daily operations of our page effectively.
Our writing skills have been essential in crafting compelling articles and captions that resonate with our followers. We strive to write in a clear, concise, and informative manner that keeps our audience engaged, whether we’re reporting on the latest tennis news or sharing tips for amateur players.
Design skills have also been key to our success. We pay close attention to design principles like color, typography, and layout while using tools like Photoshop and Canva to create visually appealing posts. Our ability to adapt to the latest design trends and maintain a cohesive brand identity has been instrumental in attracting and retaining followers.
Business skills, including marketing and sales, have played a significant role in our ability to work with major tennis brands on promotional campaigns. We pitch partnership ideas that align with both the brand’s goals and our audience’s interests, negotiate deals that provide value to all parties involved, and manage the day-to-day operations of Setandsmash.
In summary, our versatility as founders and managers of Setandsmash has been the cornerstone of our success. Our deep understanding of the tennis industry, social media marketing, and business operations, combined with our ability to work together as a team, has enabled us to create a thriving Instagram page that engages our followers and celebrates the sport of tennis.
Contact Info:
- Website: goodmorningtennis.com
- Instagram: https://www.instagram.com/setandsmash/
- Facebook: https://www.facebook.com/profile.php?id=100087002623776
- Twitter: https://twitter.com/setandsmash
- Youtube: https://www.youtube.com/@setandsmash/featured
