Today we’d like to introduce you to Tina Ames.
Thanks for sharing your story with us Tina. So, let’s start at the beginning and we can move on from there.
I first began making soap as a hobby. I loved making up my own recipes, seeing what worked and what didn’t. I was fascinated by the science behind it all. I was hooked! Soon after, I began gifting what I made. From there, friends began requesting more and wanted to give to their friends and family. I never thought of doing this as an actual business. To me it was fun, a way to fulfill the need to create. Years later, after much prayer and hard work, I left my corporate job of 15 years to take the leap at starting my own business. I work harder than I ever have but I don’t regret one moment!
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Running a business is not without its challenges. Looking back, I would stress over branding and making things look perfect. But now, I love the quirkiness of our handmade look and embrace the homemade charm. Also, as a creative, I have tons of ideas and often want to make way too many different things. Although they may seem like great ideas at the moment, those ideas may not be the best overall direction for the brand or a smart business move. Recently, it has been a challenge keeping up with growth. We are searching for larger production space and hoping soon to open our own storefront. Thinking of starting your own business journey? Go for it! Know your brand, love what you do and grab yourself a support system. Don’t forget to take advantage of resources in the community. When I was first thinking of starting a business, it was a bit overwhelming, and I didn’t know where to begin. We have some great resources in Plano, such as the Collin SBDC (Small Business Development Center). Take advantage of them. The investment you make in the beginning will only make the road easier to travel.
So let’s switch gears a bit and go into Sweet Home Bath & Body story. Tell us more about the business.
I make cold-processed soap (from scratch!), a complete line of natural facial care products, lip balms, scrubs, solid perfume, bath bombs, including do-it-yourself bath bomb kits (so others can enjoy the art of making bath bombs!), and much more! All of our products are paraben free, phthalate free and sulfate free!
I’m most proud of turning a dream into a reality. I want my kids to know they’re never too young – or too old- to make things happen. Never stop learning or dreaming. Hard work, falling and praying are all a part of the journey.
Sweet Home is all about basic body care – no gimmicks or overpriced, unrecognizable ingredients. We keep thing simple and natural as possible. We source sustainable ingredients, locally when possible, and use clays and botanicals opposed to dyes all wrapped up in beautiful eco-friendly and thoughtfully designed packaging. Handmade, heart made with homemade charm!
What do you feel are the biggest barriers today to female leadership, in your industry or generally?
I think often we can hold ourselves back. We create our own barriers with self-doubt, comparison to others and even fear. These things are very real and relevant to our journey as women business owners or as women in general. We are surrounded by social media telling us how we need to live and what that looks like. It can be a silent killer to our confidence. But overcoming these obstacles can be empowering and a detriment to success! It’s definitely not easy but it is possible. What helps me is reminding myself why I do what I do and who I do it for. I have great friends and the best family that give great encouragement but also tough love when I need it. I know the road ahead is a journey with ups and downs. I enjoy the ups and try to learn from the downs but I never let it stop me from going for my dreams and enjoying the ride!
- Website: www.sweethomebath.com
- Phone: 469-831-9198
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/sweethomebath/
- Facebook: https://www.facebook.com/sweethomebathandbody/
- Twitter: https://twitter.com/tina_sweethome
Jenny Carter and Sweet Home Bath & Body, Rachel Henderson