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Exploring Life & Business with Patti Ashton of Sweet Dreams Infant Care

Today we’d like to introduce you to Patti Ashton.

Hi Patti, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
Hello! I am Patti Ashton, CEO of Sweet Dreams Infant Care, Inc. For over a decade, our team has helped families with postpartum education and support to get them the sleep they desperately deserve. As a mother of three children, I know how sleep deprivation affects the whole family. We made it to where we are today because of Sweet Dreams’ reputation for excellence. Our model of excellence is evident in our repeat clients and referrals from many pediatricians.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Yes, but only because of teamwork. Perhaps best stated by Henry Ford (n.d.), “Coming together is a beginning. Keeping together is progress, and working together is success”. Without our team, Sweet Dreams would not be where it is today.

Appreciate you sharing that. What should we know about Sweet Dreams Infant Care Inc.?
Sweet Dreams Infant Care rescues sleep-deprived families throughout the Chicagoland and Dallas-Fort Worth Metroplex. Our team of Infant Care Specialists and Registered Nurses provide postpartum education and support to our families with their newborns and help them get the sleep they so desperately need.

We give our clients peace of mind by providing them with the most experienced, highly trained, and sought-after Infant Care Specialists in our areas. Our infant care agency remains committed to families in the Chicagoland and Dallas-Fort Worth Metroplex areas today as it was a decade ago. Our service line offers professional team members such as Registered Nurses (RN), Licensed Practical Nurses (LPN), Certified Postpartum Doulas, Newborn Care Specialists (NCS), Certified Lactation Counselors (CLC), and Sleep Specialists.

What do you think about luck?
Some people see luck as the only explanation for massive business success; others see luck as a non-factor. However, research has found that neither extreme holds. While luck has a place in business success, whatever luck a business gets requires action to determine the outcome. Sweet Dreams’ success is not luck but the reputation for excellence we have built. We base our success on our referrals and repeat clients. Repeat clients and referrals from many pediatricians evidence our success.

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