Today we’d like to introduce you to Ram Rodriguez.
Hi Ram, so excited to have you with us today. What can you tell us about your story?
We started RAMRODD, LLC in March of 2021. Although I graduated The Art Institute with a Bachelor’s Degree in woman’s wear, I wanted to create something for men that was fun and inclusive. We came up with the concept after looking for XL swimwear for our trip to Puerto Vallarta, Mexico.
I noticed some of the brand-named companies only carry up to a L and those that have XL are not true to size and come with a high price tag. At RAMRODD we wanted to make sure to include sizes from XS through 3XL, (24″ to 48″ waist size) without breaking the bank.
The goal since day one has been to make sure my clients feel comfortable and sexy when they are wearing my pieces.
Our target market is the LGBT+ community.
The biggest reward is when clients reach out after getting their suits thanking us for carrying a variety of sizes and styles that they never thought they would be able to wear.
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Of course, it hasn’t been a smooth road, it takes a lot of dedication and work to build something new in addition to the huge amounts of money needed for equipment, materials, and advertising.
We are a small business, so we try to utilize social media as much as possible for our advertising. In addition, we have also participated in popup shops and special events to broaden our customer base.
Thanks – so what else should our readers know about RAMRODD, LLC?
At RAMRODD, LLC we specialize in handcrafted men’s swimwear. Every piece is made by me from start to finish. I love to make sure every piece, with my name in it, is constructed with the quality and care our customers deserve.
What sets us apart from other companies is that RAMRODD is an inclusive company. Our smallest waist size pattern is 24″ and our largest size is 48″. We want to be a company for everyone.
We are currently in the process of adding T-Shirts to our line, carrying Small through 3XL in size.
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
COVID-19 definitely impacted myself and the plans I had after graduating college. I lost my job during the pandemic so I needed to start generating income as soon as possible. Although my degree is in women’s wear, with everything shut down there was no immediate need for custom women’s wear.
Then RAMRODD was created. Even though we’re still cautious about COVID-19, we have managed to get a great response thus far from the public.
Contact Info:
- Email: ram@ramrodd.net
- Website: www.ramrodd.net
- Instagram: @r_ramrodd
- Facebook: https://www.facebook.com/rammy2/
- Twitter: https://www.tiktok.com/@r_ramrodd?lang=en
