Today we’d like to introduce you to Cierra Brackens.
Hi Cierra, so excited to have you with us today. What can you tell us about your story?
My name is Cierra Brackens and I am the owner and certified trainer for Your Version Fitness (YV FITNESS for short) YV FITNESS is a brand that strives to not only improve lives physically but mentally as well. Through personal training and health coaching I help people FIND THEIR FIT!
We are all different in our own unique ways. I work to show my clients that FIT varies from person to person. FIT for one person may be the perfect physique but FIT for another could just mean being able to run around in the yard with their kids. Others FIT may just be wanting to reach something off the top shelf without pain. YOUR FIT should focus on how YOU CAN BECOME THE BEST VERSION OF YOU!
After working in a couple big name gyms and getting rejected to train in others, I knew I wanted to create an environment where no matter who you are or your fitness level, you would feel comfortable and wouldn’t feel the need to compare yourself to others. I felt excluded from the fitness industry because I didn’t measure up to society’s standard of “FIT”. Even in 2021 we’ve allowed social media and other “influencers” to tell us that FIT is only a six pack or a tiny waist. While there is nothing wrong with those things, it doesn’t encompass the full definition of what “FIT” means. FIT can be strong, FIT can be finally being able to touch your toes. It can mean 100 different things depending on who you ask. It’s not up to social media or anyone else to decide what MY FIT looks like or YOURS. God designed each and every one of us and no two of us are the same.
My goal is to get YOU to focus on YOU, not on what you see on Instagram and other social platforms. I want my clients to feel comfortable with themselves and only make changes because they want to, not because of what anyone else says they should look like. Your fitness journey is different from everyone else’s. It belongs to you and you alone. Focus on the positive changes you need to make in your Lifestyle and I promise whatever results you’re seeking will follow.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
It most definitely has not been a smooth road. Entrepreneurship is hard and it’s very easy to talk yourself into quitting. Being a small business, a one woman business, I find myself wearing many hats. Networking, having to sell myself, being active on social media, these are all out of my comfort zone. I am not one who enjoys being front and center yet I am in an industry where myself and my abilities are the product. It can be very challenging yet necessary to put that foot forward and take those next steps to continue to grow my business.
Can you tell our readers more about what you do and what you think sets you apart from others?
YV FITNESS is a personal training business that strives to help individuals FIND THEIR FIT. I’m a certified personal trainer and certified corrective exercise specialist. My specialty is functional and foundational movement. With each client I start with the foundation: proper movement and technique. I want to ensure my clients can perform the most basic movement patterns correctly and then build on top of that. I am known for being the CERTIFIED, BONAFIDE “form police”. I believe proper technique and movement are not only important in exercise but in maintaining quality of life.
What sets me apart from others is that my training style is intentional. Each exercise I prescribe my clients has a purpose. My exercise program is personalized and tailored to each individual’s starting point, goals and limitations. I take the time to listen to all my clients and fully understand their goals, I learn their likes, dislikes, comfort level with certain movements as well as their previous experience with exercise. With this information, I can find the best way to reach each client creating learned habits from our experience together.
I am most proud of my brand slogans, “FIND YOUR FIT” and “MY FIT IS ________.” These two slogans really encompass what I want my business and brand to be. A space where you don’t compare yourself to others, instead, comparing yourself to the goals that you have set for yourself.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Wow, where do I start?! Well first, GOD. All glory goes to Him. He gave me the vision and I’m doing all I can to make sure it honors Him and blesses others.
Dee Maddox with DMX Consulting for not only giving my business its name but her continued business advice and friendship. My husband for his continued support, honesty and unpaid labor. 🙂 Lastly, my parents for their love, support and willingness to participate in any and everything concerning YV FITNESS.
Contact Info:
- Email: yourversionfitness@gmail.com
- Website: www.yvfitness.com
- Instagram: @_yvfitness
- Facebook: @YVFitness
Image Credits
Image credits to Gabrian King vizualsniper@gmail.com, Vizualsniper.com
