Today we’d like to introduce you to Valeria Rangel.
Hi Valeria, so excited to have you with us today. What can you tell us about your story?
My name is Valeria Rangel and I am the owner and creative director of Dfwluxpicnics. Dfwluxpicnics is a Latina-owned luxury picnic business. We first launched in May of 2021 and we have now been in business for 8 months. In those 8 months, my business has grown tremendously and I am extremely proud of where we stand today. I have always dreamed about owning my own business and creating something for myself. I started my business when I was 2 months post-partum and dealing with PPD. I wanted to do something that made me happy and something that I could use as a distraction and what a perfect way than to start my own business. One late night while on Pinterest I came across a luxury picnic and that is when I had the idea of staring a luxury picnic business. It’s something you don’t see many do so I thought it would be something unique and fun. We were also in the midst of a pandemic and I loved the fact that luxury picnics were safe and practiced social distancing. I told myself that if I was going to go through with it then I had to be willing to work for it. I purchased all the essentials and made goals for myself. One of my goals was to book at least 1 picnic a month and the first month I launched I did just that. After that, we started booking week after week. It was one of the best feelings ever, we have now extended our picnic services and added balloon installs and charcuterie boards. My business has helped me overcome PPD and has brought me true happiness. I hope we can reflect the same feeling onto our clients. We will continue to work hard and pour our heart into our work to make sure our small business becomes a big business!
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
One piece of advice that I like to give to other’s who are just starting their business is to not expect overnight success and to not compare themselves to other businesses. Dfwluxpicnics is where it is right now because I have worked hard every day to constantly market my business on all platforms. As crazy as it may sound, having a small business is not like a 9-5 job. It’s a 24-hour job and that’s something I wasn’t expecting. I can say that being a mom to a 10-month-old and having my own business was and is a struggle. I always make sure I prioritize my daughter and her needs before my business. After she is taken care of, I focus on answering emails, DMs, and doing other things for my business. Another struggle for me at the beginning was comparing myself to others. “Comparison is the thief of joy” and I had to learn this the hard way. It steals you away from satisfaction. I had to learn to not compare myself to others because I wasn’t giving myself the credit I deserved for my hard work. The road was not always smooth. There were definitely some bumps along the way but I always remembered that progress is rarely a straight line.
Alright, so let’s switch gears a bit and talk business. What should we know?
Dfwluxpicnics is a Latina-owned luxury picnic business. We travel all over the DFW to bring you our “pop-up” picnics. We do all the work and all our clients have to do is show up and enjoy! From start to finish we make sure everything is done to perfection. We add our dfwluxpicnics touch to our setups and make sure it’s perfect for our clients. Our picnics are ideal for any event. We do anniversaries, baby showers, date nights, birthday and bridal showers. You name it and we do it! What sets us apart from others is that we do more than just luxury picnics. We offer balloon garlands, rentals, and charcuterie boards. We look forwards to being a part of our future clients’ events, we want to make their vision into a reality.
Where do you see things going in the next 5-10 years?
We have so many goals we hope to accomplish over the next 5-10 years. I would love it if Dfwluxpicnics became my husband and I’s full-time job. Another main goal would be to be booked every day of the week and to continue to grow on our social media and inspire others to start their own business. We will continue to work hard these next couple of years and god willing we will accomplish all our goals.
Contact Info:
- Email: dfwluxpicnics@gmail.com
- Website: https://dfwluxpicnics.wixsite.com/dfwluxpicnicss
- Instagram: https://www.instagram.com/dfwluxpicnics/
- Facebook: https://www.facebook.com/Dfwluxpicnics-105255201704601
Image Credits
@MELISSAHAILEYPHOTO
@SHOTBYSAMM_
