Today we’d like to introduce you to Amy Ero.
Hi Amy, so excited to have you with us today. What can you tell us about your story?
Growing up in South Texas, I started work at 16 years old but I’d say my “big city” career started in Houston during the dot.com. After the dot.com bubble burst, I began work as an Advertising Executive for New Times/Voice Media Group. I was promoted to Sales Manager and then, eventually, moved to Dallas upon accepting the role as Advertising Director for the Dallas Observer.
My career with that firm was really during a transformative era for marketing and advertising – print gave way to digital and I was a part of that transition within the company. After many years and promotions, I wanted to venture out on my own which is where I am today.
I am co-owner of Pink Jacket and have the role of managing director and chief marketing strategist. Working with small businesses all the way up to national chains means I get a deep understanding of the challenges and goals our clients face in today’s business climate.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The very first job I had in media was at a daily newspaper – I was doing college course work during the day, and at night, would work in the press room. Going from actually seeing the newspaper laid out on a board, being photographed in a dark room, transferred to Velox and then put on rollers for a giant press – then just a few short years later in the same industry – everything is direct to digital, really tells you how fast it all changed.
The pace technology advanced is probably the biggest challenge those of us in marketing, advertising and media faced the last 20 years. From my experience, it was learn, adapt and become an expert or change careers. The paradigm shift was rapid and I believe this industry and career path was front and center to see it all happen.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
About six years ago, I asked for guidance from some good friends and neighbors. I wanted advice on how to build my own digital marketing and design firm – our neighbors had built Pink Jacket from the ground up and I really loved their business model. Well, Bill Breedlove and Elena Baca shared their desire to retire from the fast-paced agency life and move to Morocco. I had chosen an opportune time and they offered the firm to Ryan Wilson, our Technology and Development Director, and me. We assumed ownership of Pink Jacket about six years ago.
Pink Jacket is a full-scope digital marketing and design firm – we specialize in effective digital strategies and begin with the end in mind. Our core industries (pre-pandemic) focused on hospitality – restaurants, bars, live music venues, festivals, events, entertainment. However, after the worldwide pandemic we had to examine other services that were important for businesses. Now, we not only still keep the hospitality industry on top of their digital footprints, we also work with medical, real estate, finance, and national brands. Our offerings expanded to include sales/marketing training and consulting, remote workplace consulting, and digital file management systems and protocol.
Is there a quality that you most attribute to your success?
When people ask me about success, I think the key factor is understanding. What does success mean to you? Without knowing that person’s definition of success, it’s near impossible to plan, strategize, and develop tactics to get you to that finish line. In the sales world, we call it managing expectations.
However, I think the key to my own success is being true to who I am as a person – what motivates me to live my best life. And when you are genuine and understand that your words and actions carry meaning and power, the people you interact with are more apt to trust you with their mission. Now, you are working together and can remind each other of the goal – empower one another.
- Email: firstname.lastname@example.org
- Website: https://pinkjacket.com