Today we’d like to introduce you to Britney Franklin.
Britney, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Growing up, I was always driven by entrepreneurship and leadership, and in late 2018, I decided my life that real estate was the right lane for me. My parents were the lenses for my start on this path. My mother was a manager and my father was an entrepreneur, which one of his endeavors was real estate Seeing this as a child I knew I was destined for business, I didn’t realize that real estate would be my journey as well. I became a realtor with the understanding that it allows me to serve my community while running a business. I believe that home is where the heart belongs and where everything begins. Your home is a place filled with memories, moments and visions that will capture a lifetime. So I strive to make that vision possible for my clients. I manage to grow my business simply by wanting first to serve them. Currently, I created a niche for selling new construction homes in North Dallas. When you sell clients a new home, it’s more than signing your name on a piece of card. You can actually negotiate and help your client find a home below market value. You also become of the expert on the most upcoming neighborhood, schools, and community amenities. In North Dallas, buying or selling a home is just the first step, agents must be able to listen to their clients, understand there needs, and sell them a lifestyle.
One of the biggest misconceptions I experience as a realtor is that what I do is a job, and the true reality is that everything about real estate is a business. I feel like I have achieved a lot in a short time because I understood from day one that being a realtor meant you ran your own business. There is no 9-5 in this line of work. You are your own boss, you pay your broker and board fees, you take care of your own taxes, and you set up everything yourself and what you put into your business is what you get out.
I love what I do. It hard for work, but it’s great helping others fulfill their dream for homeownership. This business path came along and I honestly feel like we chose each other. Before real estate, I worked in the media field, so never in a million years would I’ve imagined being a realtor. I just knew that I loved business and I always been passionate about helping others and somehow, it lead me down this fun real estate journey.
Has it been a smooth road?
Nothing about my life has been smooth. Seriously, I moved to Texas from Gary, In 7 years ago with absolutely nothing. No job, no money, no degree, no car. I was 25-year-old and troubled by my life experiences. The only thing I had was faith in Christ, determination and a morally supportive family. In my journey, I felt like I had already lost everything, so I had nothing to lose by starting my path down real estate. However, all of my experience has built character and truthfully eliminated the fear factor. At this point, I wasn’t afraid to fail because I already knew what failure felt like and I overcame it.
Tell us more about the business.
I am a realtor with Vivo Realty, and I specialize in new construction, land and investment sales. I think having a niche in real estate keeps your focus clear. When you first start in this business, you try to take whatever business that comes along your way, and I discovered that the method doesn’t pay off well. When you take the time to specialize in your market, you become the go-to and expert person in your craft. This way you can literally carve out a piece of the market and make money faster. I look at it like this, if you need to have heart surgery, do you want to use the general practitioner or the specialist who understands all of the nuances of the heart. It’s the same way in this business. The fact that I stick with selling new homes or helping investors with flip deals helps me to be able to help them with specifics problems that come along with their needs. I think choosing a niche has set me apart. You never see me trying to do a commercial deal and expecting it to go well, simply because that is not my expertise. However, I see a lot of agents run after the money and take on whatever comes their way and truthfully, it reflects in the deal and creates an unnecessary headache.
How do you think the industry will change over the next decade?
Oh my goodness, so the biggest shift realtors should be concerned with is artificial intelligence. This will be the future way to purchase a home, and if you don’t figure out how to be a tech-savvy agent, you will not be an agent in the long run. How do you compete with an app that will sell your house for 1% when you want 3%. The answer is to create a specialty in your business that requires a human touch so that a robot will be unable to solve it.
Honestly, everything in our business is shifting to artificial intelligence without us being truly aware, for example, agents spend thousands of dollars on Zillow leads for a system that can eventually be able to replace agents altogether. You will not be able to be a traditional agent in the next 5-10 years. You already have ibuyer companies and non-traditional agencies that are growing rapidly. The best practice I see is to stay above the a.i. Wave. Find companies that understand analytics and digital marketing that can help you create your lead sources the same way these larger companies are generating business.
Contact Info:
- Address: 5200 McDermott Rd Suite 100, Plano, TX 75024
- Website: britneyfranklin.com
- Phone: 4698627108
- Email: bfranklin@vivorealty.com
- Instagram: briyonfranklin
- Facebook: www.facebook.com/vivowithbritney
Image Credit:
Roderick Bills-Photographer
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