Today we’d like to introduce you to Doriel Yeager.
Doriel, can you briefly walk us through your story – how you started and how you got to where you are today.
S.C.O.E. Apparel stands for “Stack Cash Own Equity.” S.C.O.E. stems from my nickname, which is Roscoe and I made a clever acronym out of the last four letters of my nickname. I have no background in fashion besides the fact that I love to wear extravagant and different types of clothes. My background is in Athletics , I played almost every sport growing up and I ended up playing football and running track in college at Louisiana College where I got my degree in Health and Physical education. This explains why I am a fashion designer/ model as well as a personal trainer. The launching of my businesses and me being an entrepreneur started after a terrible tragedy rocked my world and put me in a depression. On August 17 2018 My newborn son, Doriel Jae Yeager Jr. Died while fighting for his life in the hospital after he was born. He was premature by a couple of months and his main organs had not yet developed and he couldn’t breathe on his own and he fought for his life until his very last breath. This is the biggest inspiration for everything I do in life ! Shortly after this tragedy I was depressed and shut myself out from the world. During this time I would lock myself in my room and not talk to anyone and I rarely ate. One day my Mentors, Angelo and Liz Garcia gave me a call to encourage me and gave me some books and uplifting things to read. A couple of those books included , Rich Dad Poor Dad, Think and Grow Rich, Business of the 21st Century and The Go-Getter. Reading these books along with the Bible and taking their advice changed my life and lifted my spirit.
I promised myself and my son in heaven that I will be successful and build my own business and work for myself and change the narrative of my family and the future. I began attending business meetings with my mentors and gaining knowledge about how business works and how to get out of the Employee mindset which I had been taught all my life. I began to think like a business owner. Most importantly during this time I got closer with God and used Faith and prayer to figure out what my next steps were to achieve financial freedom. Over time I began to notice all kinds of influencers and models and agencies taking notice of the way I dressed and the clothes I wore on my Instagram and offered modeling gigs and brands wanted me to take pictures in their clothes, so I got the bright idea to come up with my own clothing brand that would inspire those who are on the same journey as me that leads to financial freedom. Stack Cash Own Equity means to me that you are saving your money and living below your means for the time being and positioning yourself to earn equity in a business whether it be your own company or someone else’s company. This will set you up for success in the long run because when a business goes public then you earn a rightful percentage of whatever the company earns. Building Assets and staying away from Liabilities is the way to go. I learned that financial literacy is the key to being wealthy and not just having a lot of money.
With the values I learned from reading and my Faith I’ve created a great brand with amazing merchandise and it’s only gonna get better once more people support it and the word gets out. All of the designs on my T-Shirts, Hoodies, Sweaters, Crop Tops and Cropped Hoodies represents the meaning of S.C.O.E. I even have a Jesus Apparel line for those who support the Christian Faith. Today I sell a majority of my clothes online all over the world but I eventually want to run my own store. With my personal training business I will eventually have my own gym to run as well. This is just the beginning of S.C.O.E. and I know there is greatness just waiting to manifest. My son’s memory, Faith and perseverance are the things that keep me going day in and day our and I will not stop until I reach and surpass my goals.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth road, but that’s totally fine with me because I’ve dealt with adversity my whole life and the struggles only make me stronger and smarter. In the beginning, it was hard to settle for a design for the logo and finding a producer that would produce my clothes online and ship them to my customers. The next obstacle that I’m still facing is advertising and getting more people to see the brand and get consistent sales every day, but I feel like once people see my story and how hard I’ve worked and what all I have been through then they will support me more. The hardest step in building a business is always just taking that first step. I leaped Faith and I learn new things every day. I love the grind and I love the challenges.
Please tell us about S.C.O.E. Apparel.
My brand is S.C.O.E. Right now. I have an online clothing store as well as S.C.O.E. Fitness, which is my personal training that I do as well. I specialize in creating T-Shirts and hoodies that represent entrepreneurs, followers of Christ and people that love the streetwear fashion. In my personal training business, I personalize in weight loss and muscle gain as well as any football, basketball, or track related activities. I am most proud of the message behind the clothing brand and how people are starting to connect with my outlooks on entrepreneurship. The thing that sets me apart from others is my “Why” I do these things and help people because of the pain I suffered from losing my son. He taught me to never quit and fight until the end. My designs are one of a kind and very authentic and when you wear my clothes, people will notice because of the message it gives off. My personal training business sets me apart from others because I’m in it to help people get results and not for the money, I want to improve one’s lifestyle completely and I take pride in seeing others happy and loving themselves.
If you had to go back in time and start over, would you have done anything differently?
There’s not very much I would’ve done different, I believe that God makes things happen in the order that he wants in order for you to get the best out of your business by learning lessons and going through hardships. If anything, I would’ve started my own brand sooner and been further along in building my business worldwide.
Pricing:
- T-Shirts $20-$40
- Hoodies $36-$60
- Training varies based on how many sessions monthly but the typical price is $20 per session.
- I do personal clothing projects and I make 1of1 unique outfits
Contact Info:
- Website: scoeapparel.com
- Phone: 4698883436
- Email: dorielyeager@yahoo.com
- Instagram: https://www.instagram.com/yeager4/
- Facebook: https://m.facebook.com/dorielyeager
- Twitter: https://mobile.twitter.com/dorieljae23
Image Credit:
Doriel Yeager
D’Ondre Joseph
Armaund Addison
Deborah Yeager
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