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Meet Matt Shook of JuiceLand

Today we’d like to introduce you to Matt Shook.

Thanks for sharing your story with us Matt. So, let’s start at the beginning and we can move on from there.
In 2001, I took a break from swimming at Barton Springs pool in Austin, TX to get a fresh carrot-apple-ginger juice up the street at the Juice Joint. While filling up on juice, I also filled out a part-time job application. My life’s path took root in that moment.

In 2011, I started JuiceLand as the culmination of all I had learned. JuiceLand’s menu would come to be dynamic and diverse, offering a delicious array of cold-pressed bottled juices, vegan cuisine, smoothie bowls, shots, and cleanses.

Our fun-loving (and growing!) team now fuels dozens of locations throughout Texas plus one in Brooklyn, helping people feel better from the Third Coast to the East Coast.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
JuiceLand is a fountain of freshness in a fast food world. We’re always working to educate our communities about how a quick option can, in fact, be one that’s good for you. Organic produce isn’t cheap, though. Price is what you pay, but value is what you get. We invest so much time and energy in to sourcing and preparing the best ingredients because we want our customers to be fueled and refreshed every time they visit a JuiceLand.

So let’s switch gears a bit and go into the JuiceLand story. Tell us more about the business.
JuiceLand’s leadership team is made up of people who started with the company in entry level positions. We’ve grown from a small group of creative and conscious employees to the largest independently owned juice bar in Texas. Our homegrown dynamic has allowed us to retain the core values that started us on the path of serving fresh, fast, and flavorful juices, smoothies, and vegan food to an audience that continues to expand.

Has luck played a meaningful role in your life and business?
I don’t so much believe in luck as I believe in synchronicity. I believe in following a spirit of adventure and being open to the co-creation that the universe allows. Leap and the net will appear. Be willing to explore opportunities and listen to possibilities.

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