Today we’d like to introduce you to Lonnie Strickland.
Lonnie, please share your story with us. How did you get to where you are today?
My journey into the world of photography began when I wanted to capture images of my daughter during her cheer competitions in 2014. Trying to seize the action and maneuvers of her execution in the routine was a challenge that I tackled passionately.
In addition, shortly after the birth of my son, we were somewhat disappointed with the quality of his baby pictures that had been done, so I began experimenting using pretty basic equipment and techniques of lighting to create the style and characteristics I wanted. Through trial and error, lots of hard work, and sheer stubbornness, I was driven and fascinated by all the concepts of what could be captured and conveyed through photography.
Initially, I did shoots of flowers and the countryside to improve my knowledge of the equipment capabilities relating to clarity and focus of subject matter. I then moved on to experimenting with photos of my children, even when there were not so cooperative, followed by family portraits for friends, and finally providing full wedding photography services.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Since this all began, it sometimes feels as though there are more obstacles and challenges than navigating all the construction and traffic on Dallas roads! Challenges began early, from learning all the ins and outs of new equipment to gaining the trust of clients in your abilities.
Especially in the beginning, it was quite disheartening when clients would cancel their bookings. Because of my drive and passion, all the adrenaline that had built up and all the ideas I had for the shoot evaporated in one phone call of the client canceling their booking. Felt like when you let all the air out of a balloon….. pretty deflating.
Continuous education on various post-production techniques and working on refining my skills to obtain MY vision/style is a self-imposed challenge. Due to the market saturation of photographers and photography services, one must develop a style/niche that is their own, that makes their work stand out from all others – and that only comes with a vision, continued practice, experimentation and dedication.
Additionally, discovering effective advertising to showcase my skills is challenging at best. To me, the obstacles are few as I view everything as a challenge, but a couple of obstacles that I’ve run into include the frustration at other people “stealing” my work and claiming it as their own and dealing with the social media trolls that try to undermine my resolve.
Alright – so let’s talk business. Tell us about Lrs Photography – what should we know?
My business is a small, family-owned company where we all have roles and pitch in to make each session a success. With me behind the lens, Jennifer helps with the client’s appearance (hair/makeup/fashion) and offers suggestions as to poses, facial expressions, etc.
My children help with moving various lightweight pieces of equipment for me which allows me to maintain my spatial distance from the subject while still “adjusting” the lighting, filters, etc. My goal with each shoot is to capture moments in time that will foster memories, capture a feeling and make a lasting impression both on the subject and viewers of the photo.
At this stage in my photography work, I’m most known for my distinctive re-touching skills. While there is always room for improvement with any aspect of photography, I’ve put a lot of effort and focus on honing this facet of my craft.
Getting the attention of major sponsors and collaborating on commercial shoots reviewing various new photography equipment and products is what I am most proud of at this point, coupled with, or perhaps because of, the many improvements I’ve gained on my retouching and lighting techniques.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Much to my surprise, the photography industry is a very tight-knit conglomeration of various talents. All very willing to help with questions, overcoming issues, actual hands-on assistance, and offering a strong comradery, which has been a huge benefit from the very beginning.
I have been so fortunate to have found a GREAT group of photographers, lighting techs, etc. who have helped me along my journey with suggestions, instruction, demonstrations, and plain old mental support. Some of the most influential supporters that have had the most impact on my work would be Giovanni Lindo who pushed me to learn high-speed sync.
Jennifer Stogin who has urged a different focus in subject to expand my variety of shots; Sheldon Sloan, who was my creative director on early shoots in my career; Sam and Juan Serratto – Sam an all-around stylist, who also helped with recruiting models, and her husband Juan, a terrific outdoor lighting tech.
Bella Ortiz, an exceptionally talented instructor in re-touching. Keydrin Franklin who has made me push my social media presents, and last but not least, Edward Tang, who has steadfastly believed in my talents and was key to reaching out to major vendors of photography equipment.
Without all these individuals sharing their experiences and struggles, my skills would not have advanced to the level I have reached thus far. To them, I will always be grateful…
Contact Info:
- Website: https://lrsphotog.simplybook.me/v2/
- Phone: 97293729662
- Email: lrsphotog@icloud.com
- Instagram: https://www.instagram.com/lrsphotog/
- Facebook: https://www.facebook.com/LRSphotographydfw
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