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Meet Manpreet Chana of The Modern Punjaban in Allen

Today we’d like to introduce you to Manpreet Chana.

Manpreet, can you briefly walk us through your story – how you started and how you got to where you are today.
What The Modern Punjaban really means – Punjabans are women of Punjab. They are known for their traditions and ethnic looks, their bold style and vibrant, elegant colors. They are outgoing, colorful and love to socialize in style. For the Modern woman in you, who is Punjaban at heart, we bring to you a hand-picked collection of accessories that will compliment your fashion sense and bring excitement to your wardrobe.

The Modern Punjaban was born by necessity and the will not to conform to norms. I am born and raised in Vancouver, British Columbia and belong to a Sikh-Punjabi identity. In Vancouver, the Indian community is very diverse and celebrates lots of cultural events, weddings, parties and social functions where ethnic fashion blends seamlessly with modern couture.

I got married and moved to Dallas, Texas three years ago and have loved the carefree attitude of Texans. Like Vancouver, Texas is also a melting pot of different ethnicities and people who like to dress well while having to enjoy life. However, the struggle was real to find modern fashion pieces that worked not only with my Indian heritage but as a modern 21st-century woman. I tried shopping for accessories at the local Indian stores and other retail stores and always felt they weren’t up to par. It turns out it wasn’t just me. Many of my friends and acquaintances complained of the same. The level of disappointment increased as time flew and in late 2017, Modern Punjaban came into existence.

Having no experience in any kind of business, I made up my mind. I have to do this for myself and others like me. My husband and I started with creating a name that spoke to us and a logo of that conceptualized a modern woman with ethnic wear with some great shades. With this concept in mind, it gave rise to “The Modern Punjaban.” We started off small by participating in the Indian Expos and having a small booth to get our brand out there. We stood out, we had a logo, a name brand, a vibe and were dressed to impress, unlike the other booths. For us, we were going after a passion and a definite niche. At first, we started with a very limited selection of high-grade products and all though we got great feedback, yet we weren’t successful. We needed the young and vibrant followers and the Expos were unfortunately not the place. This was a lesson learned. It took us a year or so to realize that we wouldn’t be reaching out to the client base we wanted.

Late in 2018, we went back to the drawing board and realized the basics were in our palms all the time. We needed to be on social media. We needed to establish a presence on social media platforms such as Instagram, Pinterest, Facebook, etc. And so, we overhauled our page and have been actively posting and engaging with our clients. We have also added new lines of accessories and are happy to say we now have an online website where clients can view all the products in detailed pictures and can contact us for any inquiry. In addition, we are planning on launching new products this year that will compliment your style. We are planning future collaborations with local Dallas businesses and are creating more online content for our clients.

Has it been a smooth road?
The Modern Punjaban was born by necessity and the will not to conform to norms. I am born and raised in Vancouver, British Columbia and belong to a Sikh-Punjabi identity. In Vancouver, the Indian community is very diverse and celebrates lots of cultural events, weddings, parties and social functions where ethnic fashion blends seamlessly with modern couture.

I got married and moved to Dallas, Texas three years ago and have loved the carefree attitude of Texans. Like Vancouver, Texas is also a melting pot of different ethnicities and people who like to dress well while having to enjoy life. However, the struggle was real to find modern fashion pieces that worked not only with my Indian heritage but as a modern 21st-century woman. I tried shopping for accessories at the local Indian stores and other retail stores and always felt they weren’t up to par. Turns out it wasn’t just me. Many of my friends and acquaintances complained of the same. The level of disappointment increased as time flew and in late 2017, Modern Punjaban came into existence.

Having no experience in any kind of business, I made up my mind. I have to do this for myself and others like me. My husband and I started with creating a name that spoke to us and a logo of that conceptualized a modern woman with ethnic wear with some great shades. With this concept in mind, it gave rise to “The Modern Punjaban.” We started off small by participating in the Indian Expos and having a small booth to get our brand out there. We stood out, we had a logo, a name brand, a vibe and were dressed to impress unlike the other booths. For us, we were going after a passion and a definite niche. At first, we started with a very limited selection of high-grade products and all though we got great feedback, yet we weren’t successful. We needed the young and vibrant followers and the Expos were unfortunately not the place. This was a lesson learned. It took us a year or so to realize that we wouldn’t be reaching out to the client base we wanted.

Late in 2018, we went back to the drawing board and realized the basics were in our palms all the time. We needed to be on social media. We needed to establish a presence on social media platforms such as Instagram, Pinterest, Facebook, etc. And so, we overhauled our page and have been actively posting and engaging with our clients. We have also added new lines of accessories and are happy to say we now have an online website where clients can view all the products in detailed pictures and can contact us for any inquiry. In addition, we are planning on launching new products this year that will compliment your style. We are planning future collaborations with local Dallas businesses and are creating more online content for our clients.

Please tell us about The Modern Punjaban.
At The Modern Punjaban we strive to offer unique high-quality accessories that fuse Indian and Western elements. For us it’s not about quantity it’s about quality and pieces that will stand the test of time. We are known for carrying a great selection of Indian accessories that don’t compromise on quality. Our current online selection consists of high-end jewelry and clutches but we will soon be adding our famous Indian Juttis (shoes), traditional Indian phulkaris and many more unique accessories that can be incorporated into your everyday life. Keep an eye on TheModernPunjaban.com for the latest updates!

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