Today we’d like to introduce you to Michael Cherry.
Thanks for sharing your story with us Michael. So, let’s start at the beginning and we can move on from there.
I’ve been designing for 24 years. My first company that I co-founded & designed for is Dada Supreme. We started that brand with $1000 and turned it into a multi-million dollar brand under my direction.
In 2005 I also co-founded & designed Cezer brand and within three years was doing ten million at its peak. Shortly after I decided it was time for me to leave and start my own brand by myself the whole company went out of business within six months.
In 2012 I started my signature brand “Michael Cherry” in 2012 from my basement with very little money.
The brand did more than a million dollars within four years. It has been embraced by stores nationwide as well as many celebrities, rappers, actors, athletes, comedians, trendsetters, hustlers and those that wanna be unique. I produce anywhere from 75 pcs to 150 pcs per colorway so the brand is very exclusive and hard to find. I’ve continued to stay relevant offering styles every few months. My next step is finding investors to take the brand to a worldwide level.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It hasn’t been a smooth road but it’s been fun. One of the biggest struggles is finance. I started with a small amount of money and most of the money went back into the business. As an entrepreneur, you have to do everything. Design, sales, marketing, accounting, invoicing, shipping, negotiating, production…you name it, I’ve done it. It’s very difficult to compete in a market with other brands that have millions of dollars and the whole infrastructure behind them. I believe you must eventually partner with someone to get to the next level.
Please tell us more about your business.
My brand is very high quality. I am known for my unique designs and starting trends for the past 24 years. Right now, I produce high-quality tee shirts with premium quality crystals that are one of the best in the business right now. I pride myself on selling quality that is timeless.
Many of my designs that are years old are still being worn to this day. I love the culture of HIP HOP, it inspires me to create from scratch ideas that are very nice especially the quality. Many of my items are better quality and priced better than brands that cost far higher.
So, what’s next? Any big plans?
I’m looking to find a partner to do a men’s and ladies’ collection 6-7 times a year. I expect to have it in place sometime in 2020. The goal is to take the brand worldwide with signature stores God willing.
Pricing:
- Denim priced-$150-175
- Tee shirts priced from $50-99
Contact Info:
- Address: 552 Grand Ave
Ridgefield NJ. - Website: www.michaelcherryshop.com
- Phone: 646 287-5071
- Email: info@michaelcherryshop.com
- Instagram: @mike7cherry
- Facebook: https://www.facebook.com/MichaelCherryTheBrand/
- Twitter: @mike7cherry
Image Credit:
Pics by me.
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