Today we’d like to introduce you to Monica Gonzalez.
Monica, please share your story with us. How did you get to where you are today?
I moved from Monterrey, Mexico to Austin, TX eight years ago. I attended West Lake High School for a couple of years and got awarded with a dance scholarship to attend Southern Methodist University. At SMU, I double majored in Dance Performance and Strategic Brand Management. My senior year of college, I founded my first company, La Botana Taco Bar, a high-end Mexico City Taqueria. Soon after, I partnered up with Tony Dao, DFW nightclub and restaurant impresario, to found our second company, a digital and event marketing agency in Dallas, TX called TDC Agency. TDC is not just a one facet marketing agency; we develop, manage and own various restaurants and bars currently in DFW. Some of these include Lime Bar & Kitchen and District Downtown Bar & Nightclub.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
“A winner is a loser who tried one more time.” I do not believe there is a smooth road to success. Failure is part of achieving your greatest goals and dreams. I view these “struggles” as a part of my training/preparation to conquer what the future has in hold for me.
We’d love to hear more about your business.
TDC is a digital and event marketing agency based in Dallas, TX. The agency designs, produces and manages events and marketing campaigns that connect our clients’ brands with consumers. The agency ensures brands gain ground and succeed in the market through strategic, integrated live and digital experiences. TDC offers clients the creative solutions, expertise and resources to influence consumers’ buying behavior and deliver results.
I develop and manage the company. Our services include content creation, web development, graphic design, social media marketing, SEO/SEM, event planning and production, catering and staffing. I coordinate and manage new business development, client onboarding, sales force and human resources. I oversee and manage a team of 8 in-house account managers, developers and graphic designers, as well as a team of 40+ event marketers, producers, artists, waitstaff, security, brand ambassadors and more.
I’m most proud of our concept to launch its most recent project, Lime Bar & Kitchen, an Asian fusion style restaurant in Las Colinas, TX and our expansion to Monterrey, Mexico. TDC Agency is now operating and providing exceptional service to brands internationally. Words can’t even explain the honor it is to have the opportunity to give back to the country that blessed me in so many ways in my younger years.
What sets us apart is we are a concept to launch agency that also invests in real-estate and development projects.
Managing all marketing campaigns for TDC’s Hospitality and Development Group. Including all in-house restaurant and bar concepts, construction and development initiatives.
Branding and Creative Direction is our core and working with some of the top brands in the world has given us the experience to elevate just about any brand we engage with.
What were you like growing up?
I was always a very competitive girl. I always wanted to be the best at everything; soccer, ice skating, dance, etc. If I set my mind to something I had to deliver; I had to make my parents proud. Personality-wise, I’m an extrovert, genuine human being. I am interested in technology and innovation as a whole.
Contact Info:
- Address: 1919 Mckinney Ave., Dallas, TX 75201
- Website: www.thetdcagency.com
- Phone: 5125634073
- Email: monica@thetdcagency.com
- Instagram: www.instagram.com/thetdcagency
- Facebook: www.facebook.com/tdcagency
Image Credit:
TDC Agency
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