Today we’d like to introduce you to Nabeel Keblawi.
Nabeel, can you briefly walk us through your story – how you started and how you got to where you are today.
It started with cocktail parties. “What do you do?” They always ask. If I had a dollar every time they asked me this question, I’d be looking at early retirement. Or to buy my own island. I’ve spent my career developing software and giving technical presentations to C-level executives in several technology industries. I’m also an educated customer in several other markets involving hearing aids, cochlear implants, software, insurance and the list goes on.
But there was only one thing that really helped me improve my articulation skills when explaining how the technology worked and why it was important. It was talking to other people about my work at cocktail parties. This “what do you do?” question has always tripped me up. Whenever I talked about my job, I got blank stares or confused looks. So I needed to change the way I talked about my work. I needed to find an engaging way to show why my work was important to anyone outside of my industry.
Over the years, I learned how to talk about software and technology in ways that actually generated interest, as opposed to having people’s eyes glaze over in boredom. Fast forward about ten years later, I discovered a valuable skill I almost did not know I had. It was while I was organizing a large group event at a comedy show, of all places.
As one of the board members of the Hearing Loss Association of America, an advocacy and fundraising organization that serves deaf and hard-of-hearing individuals all over the U.S., I organized a group event at a local comedy club and wrote the marketing copy for it.
The comedy club event was a huge success. All tickets sold out within a few days. The club even added extra seats to accommodate the sudden onslaught of popularity, and it STILL was over capacity. I tell the full story in a blog post here.
Afterward, some people asked me if I had any interest in becoming a copywriter. At the time, copywriting seemed like a polar opposite from my software development job. It seemed foreign.
But I was curious. To satisfy my curiosity, I read some books about writing marketing copy from the greats like Joseph Sugarman, a master direct response copywriter. As I read through these books, it became obvious why my flyer converted a higher turnout than expected. Intrigued, I began to practice writing marketing copy. Years later, I eventually started a successful business with this skill.
With plenty of practice explaining technical concepts in an engaging way, it was only natural that I eventually transitioned to technical copywriting. Indeed, the best performing marketing copy I’ve written were usually related to software and technology. My niche areas of expertise include software products, blockchain technology, SaaS, enterprise technology, cloud computing, renewable energy, hearing devices, insurance and legal services.
Has it been a smooth road?
The road to entrepreneurship, or starting your own business, is never smooth. There are always struggles along the way. Learning how to run a business by trial and error, making adjustments and course corrections as time goes on. In the end, it’s always worth it!
We’d love to hear more about your business.
I’m a copywriter, but not just ANY copywriter.
I specialize in B2B content creation and marketing strategy in the following industries:
– Renewable Energy
– Legal and Insurance
– Blockchain Technology
– Weather Risk Management
– Software and Apps
– Hearing Devices
I’m very proud of the work I’ve done for these niches that also happen to be my areas of expertise. What sets me apart is that I’m deaf, yet, through a tough journey, I was able to start my own business and turn out focused and quality work. I wasn’t exactly the best English student, so I’ve really come a long way there.
Is our city a good place to do what you do?
Dallas is an excellent place to do business with all kinds of industries, especially tech. Under business-friendly laws in Texas, I would recommend people start businesses here in Texas, and to start with Dallas as a great market to get their feet wet in.
- Website: https://www.yourtechnicalcopywriter.com/
- Email: firstname.lastname@example.org
- Facebook: https://www.facebook.com/yourtechcopywriter/
- Twitter: https://twitter.com/TechCopywriter
- Yelp: https://www.yelp.com/biz/your-technical-copywriter-dallas
- Other: https://www.linkedin.com/in/nabeelk/