Today we’d like to introduce you to Nrithi Subramanian.
Nrithi, please share your story with us. How did you get to where you are today?
In February 2020, the world was introduced to what would be a series of unprecedented calamities that we would need to skillfully maneuver as a society. We were introduced to the Australian bushfires that had unraveled in the ‘Land Down Under’. For me, this news sparked a new sense of environmentalism and a desire to catalyze change right away. Even though I was still in high school, I felt that with the right amount of tenacity and a dedicated group of like-minded peers, effecting change was possible. With that in mind, Mantra and Co. were founded in late February 2020 as a means to fundraise for worthwhile causes, including human trafficking, for which I had incidentally raised funds for since my childhood.
After a series of experiments with jewelry accents (charms, chains, and other paraphernalia), we continued to hone our products to maximize their appeal and also make them affordable for a broad audience. With an incredible team of passionate, high-school-going, budding women entrepreneurs, we propelled our initiative forward. Our vision fructified as we started to outreach and partner with several small socially-responsible businesses, and more importantly, with our beloved community. For me, it has always been about the impact you make on a single person – watching one person smile when they receive their Mantra and Co. product or tagging us on our Instagram. The joy that stems from donating our proceeds to noteworthy causes and connecting with those we’ve been able to help is truly unparalleled and is what keeps us going.
Has it been a smooth road?
To me, ‘smooth road’ is a subjective phrase, as I feel like some of the attributes that I had considered challenging or ‘bumpy’ in the past, are those that helped mold me as a caring individual, and helped me conceptualize Mantra and Co. For example, moving to Dallas from a quaint, historic town in Minnesota, and aiming to launch a creative endeavor to sell jewelry and to an audience, I’d never encountered prior, was definitely an initial barrier. With the help of my incredibly devout and passionate team, we managed to scope out our audience in the Dallas metroplex and understand their preferences. Moreover, as highly passionate and driven individuals who wanted to keep working on our initiatives, striking a balance between school and Mantra and Co. proved to be quite a challenge initially.
So, as you know, we’re impressed with Mantra and Co – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Mantra and Co. simply put, is a company devoted to catalyzing social change through eCommerce. We sell jewelry, accessories, and are constantly broadening our offerings as well as identifying the different charities that we would like to support. We take pride in donating 100% of our net proceeds to charity, which we know is something that is quite unique among the eCommerce community. Through our constant market research on current trends, we are able to provide recommendations to our customers on the best products. We’re definitely most proud of the fact that even as high schoolers, we see the world as a place where we can make a change, and are doing just that. The determination and consistency that we’ve shown through upheavals in the economy truly define us not only as a small business but as socially caring and responsible human beings.
Let’s touch on your thoughts about our city – what do you like the most and least?
I love the diversity and versatility in the perspective that Dallas brings me. The only negative is the vexatious Dallas evening traffic!
- All items are under $30 as we want to give our customers affordable, yet classy items!
- Website: www.mantraandco.com
- Email: firstname.lastname@example.org
- Instagram: @mantraandco
- Facebook: @mantraandcompany
- Twitter: @mantraandco
- Other: Tik Tok: @mantraandco
Mary McCue Photography