Today we’d like to introduce you to Preston Pannek.
Preston, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
House of Pannek was started after I finished my first mural at Deep Ellum Art Company in 2017. My first mural gave me the inspiration to give back 10 free murals to the community that helped shape me into the artist and person I am today. From this project, my business partner, Adrienne Creasey, and I have turned House of Pannek into a muralist for hire business.
Preston Pannek and former business partner, Lauren Taylor, opened the doors to the Dallas Lash Loft in 2014. I then took over full ownership of the business in 2016. The Lash Loft is where I was able to merge my art and business mind into one by offering a beauty salon and art gallery inside of an old Deep Ellum loft. With hard work, my team and I earned a D Magazine award for Best Lashes 6 months after opening.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There are always struggles with owning a business. The beauty industry can be a bit dramatic but has been rewarding.
The mural business also has its difficulties. You have to factor in weather and many other outside factors that can change your timeline and profit at any split second. Finding jobs though has been a pretty smooth road, Dallas, as it’s growing, is buying more art.
Alright – so let’s talk business. Tell us about Dallas Lash loft and House of Pannek – what should we know?
The Dallas Lash Loft is an eyelash extension and beauty salon. We specialize in NovaLash eyelash procedures. The Dallas Lash Loft is also an art gallery and loft in Deep Ellum which helps set us apart from other salons. I am most proud of my team, especially manager Rickie Tapia.
House of Pannek is a muralist for hire company. We specialize in art installations and taking art/murals to the next level. Our murals are known to be flashing and include metallic paint, money, glitter, and holograms. Our latest mural features two 9 foot original gameboys with interactive screens.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I would say, to take me from the person I was in my 20s to the person I am today, it takes a village. My specific village is in Deep Ellum. My mentors include but are not limited to Jarrod Fresquez, Shane Patrick Smith, John LaRue, Izk Davies, Clint Brown and Duane Leverett. All have helped me with decision making through the growth of my businesses and have helped me become the successful entrepreneur I am today.
Pricing:
- $79 classic full set of NovaLash eyelash extensions
- $115 hybrid full set of NovaLash eyelash extension
- $150 Volume 5D full set of NovaLash eyelash extensions
- $79 Eyelash Lift and Tint
- Mural work can range anywhere from $8-$30+ per square foot
Contact Info:
- Address: The Lash Loft
3600 Commerce St.
Suite 101
Dallas, Tx 75226House of Pannek
3813 East Side Ave
Dallas, TX 75226 - Website: www.dallaslashloft.com www.houseofpannek.com
- Phone: The Lash Loft (214) 377-8979; House of Pannek (469) 288-1859
- Email: preston@dallaslashloft.com & pannekart@gmail.com
- Instagram: @dallaslashloft & @thehouseofpannek
- Facebook: The Lash Loft & House of Pannek
- Yelp: The Lash Loft
Image Credit:
Preston Pannek, Adrienne Creasey
Getting in touch: VoyageDallas is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
