Today we’d like to introduce you to Vivian Fullerlove.
Vivian, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
My degree is in broadcast journalism. I had my first job in radio 3 weeks before I finished my 2nd year in college. From radio, I moved to television as an Associate Producer for the KLTV (ABC) in Longview, Texas. Two years later, I went to work for KTVT (CBS) in Dallas as an Assignment’s Editor and Field Producer. After the entertainment reporter left, they began sending me out to do the celebrity interviews.
This took me to Planet Hollywood often as big stars were coming through all the time. It was there that I was introduced to Entertainment Publicity. I was from a small town in East Texas, so, I didn’t know there was a job where you got paid to hang out with celebrities and plan parties! I knew that was the job for me! When the publicist in Dallas left, I told the PR Director that I really wanted the job. She hired me and with that, I had crossed over from news to publicity.
From Planet, I went on to work as the Promotions Manager for Ticketmaster then Sr. Promotions Planner for Nextstage (now Verizon) Theatre, a 6000 seat entertainment venue. After three years there working with some of the biggest names in the world like Aretha Franklin, Carlos Santana, Pink! and James Brown, I felt I had the solid basis needed to start my own business which I did in 2003.
When I left East Texas, I had no idea of the wonderful journey I was beginning. My career has provided so many once in a lifetime moments from dancing with Patrick Swayze to ice skating with Olympic Gold Medalist Ilia Kuylik. From dining with Saudi Princes to hanging out with Fresh Prince Will Smith, it has been two decades of amazing adventures. I never realized how true the saying was, “If you do what you love, you’ll never work a day in your life” until I started my career in publicity. I’ve worked with some amazing people, seen some beautiful places and look forward to many more years of helping individuals bring their stories into the public eye.
Has it been a smooth road?
When I first launched my company in 2003, things took off like lightning! I had a wonderful relationship with a firm in Los Angeles, Tellem Worldwide (now Tellem Grody PR), and they immediately contacted me to handle the marketing and publicity for a major theatrical tour across the Southern region. I also acquired former Dallas Cowboys Quarterback Tony Romo as a client early on when he was second string on the team. When he was moved into the top spot in the 8th week of the season, it was an exciting whirlwind of activity.
I actually couldn’t believe how quickly my business grew from day one. However, in 2008, I had some critical health issues and required major surgery in 2009. It was a long recovery, and my business really took a hit. It was a tremendous battle to ramp up again once I was well, but I have an amazing support system, and though it took some time, I’m happy to say that VLF is once again doing extremely well!
So let’s switch gears a bit and go into the VLF Media & Promotions story. Tell us more about the business.
VLF Media & Promotions is a full-service marketing and PR firm. We specialize in entertainment and sports publicity and marketing as well as special events. We conceptualize and implement media campaigns for a wide assortment of clients. From self-published authors and world-renowned athletes to major touring productions and high-end corporate events, we work with our clients to produce a results-oriented event, promotions, and media coverage.
I am known for my ability to secure television coverage at the local and national level. I’m most proud of the fact that my reputation. I receive calls weekly from individuals who have been referred to my company by satisfied clients. Reputation is everything, and I work very hard to ensure that mine remains above reproach. What sets me apart from others is that you get the reach and results of a powerhouse firm along with the hands-on touch of a boutique agency.
How do you think the industry will change over the next decade?
Social media and the importance of it has been the biggest change in my industry. When I began, newspaper, television, and radio were the only mediums of concern. Landing a feature above the fold of the major daily or a spot on the top morning show was EVERYTHING. Traditional media is still very important, but the ability to effectively utilize social media as part of a PR campaign is critical.
- Website: www.vlfmediaandpromotions.com
- Phone: 214-564-3359
- Email: email@example.com
Southern Dallas County Magazine