Today we’d like to introduce you to Michale Hale.
Hi Michale, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I created Therewxndz(the-rewinds) in 2019, originally as a music-focused project, but over time, THEREWXNDZ content has definitely changed from being a music-based site to more of a streetwear culture grail. Half the news we put out is still music based; it’s just we’re now open to a broader community, so everything’s a little more diverse now. I just didn’t want to make it into that typical ‘old boring magazine’ category. THEREWXNDZ kicked off focusing on notable musicians, but now we focus on everything motivating the culture.
In 2021, our digital streetwear-culture-focused site entered the retail realm to offer people in Dallas some of fashion’s hard-to-cop items from streetwear brands like Supreme, Neighborhood JP, House of Revengeance, and more. To accommodate the company’s evolutionary transition, we also launched the official print magazine.
My goal was to create something unique in Dallas. I wanted to create a platform not just for music lovers but for fashion lovers, tech geeks, gammers, sneakerheads, and literally just about everything empowering the culture. Solely focused on the uprise of culture through various inspirations from some of the world’s top influencers, as well as aspiring. THEREWXNDZ’s ambition to become the world’s leading cultural-motivated editorial has driven our dedication and commitment to provide relevant content and material to our growing community across the globe in 64 countries.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It’s certainly been anything but smooth. Anything that could have possible gone wrong has probably already happen to us, but I would say trying to index a digital editorial company such as THEREWXNDZ and our other 7 platforms, as an established entity has definitely been one of our biggest struggles.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
THEREWXNDZ is a digital media, magazine, and e-commerce company based in Dallas, TX. Founded in 2019 by CEO Michale “Yung Brook,” Hale, originally as a trap music blog, has now grown into a diverse cultural platform that stands on the backend of culture, covering just about everything empowering the culture.
THEREWXNDZ’s daily contribution to society has become an important necessity for not only users engaged into the latest trends within society but as well as others who take on different aspects of cultural morality through sneakers, music, art, sports, design, and more.
In May 2021, THEREWXNDZ officially launched CHICKS to coincide with the company’s global platforms in delivering the latest news in women’s sports, fashion, culture, and lifestyle trends dedicated to our women changing the community.
To increase the diversity of fashion, lifestyle, music, and cultural trends in the online space, CHICKS breaks through a familiar niche across the globe by providing the most efficient and relevant news regarding women’s culture on a global scale. The platform provides real-time updates in the realm of the restless fashion and cultural innovations. Through exclusive content and interviews with aspiring artists and influencers, as well as featured editorial provided through therewxndz.com, CHICKS will focus becoming the bridge for women creativity.
Evolving into a go-to destination for everything happening in culture, THEREWXNDZ allows the opportunity for the vast growing talents and deep-rooted cultural trends from people across the globe to be discovered and showcased on an inspirational platform. The platform also allows brands to market and advertise on a global scale.
What do you like and dislike about the city?
I love the opportunities Dallas has to offer; it’s truly an amazing city. If I had to point out anything, it would be the lack of knowledge about the streetwear culture in Dallas. We literally have a street culture here, and nobody outside of the city knows about it, but I guess that’s the whole purpose of why I created THEREWXNDZ, to bring awareness to the city’s hidden culture.
Contact Info:
- Website: www.therewxndz.com
- Instagram: https://www.instagram.com/therewxndz/
- Facebook: https://www.facebook.com/therewxndz
- Twitter: https://www.twitter.com/therewxndz
- Youtube: https://www.youtube.com/channel/UCON5tWFK0H8WxcQPrnDVX3Q
