Today we’d like to introduce you to Amber Tice.
Hi Amber, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started my business with a deep desire to build something of my own. Like many photographers, I dabbled in everything at first—but when I shot my first personal brand session, I felt an instant connection. I knew I had found my niche. From there, I poured everything into learning, refining my systems, and creating an experience that helps entrepreneurs show up confidently and authentically in their brands. Over time, I also began mentoring fellow brand photographers, offering the resources I wish I’d had when I was starting out. What began as a leap of faith has become a business that not only supports my life and family, but also empowers others to build something meaningful on their own terms.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not a smooth road—though I wouldn’t trade the bumps for anything. Starting a business with a young child and no roadmap was incredibly challenging. I had to figure out everything from client workflows to pricing to how to confidently market myself, often through trial and error. There were moments of serious self-doubt, seasons of burnout, and the constant pressure of balancing motherhood with entrepreneurship. But each struggle helped shape the systems, boundaries, and mindset I have today. I learned to treat every challenge as a lesson—and those lessons are now what I share with others, both through my client experience and my resources for fellow brand photographers.
Appreciate you sharing that. What should we know about Amber Tice Photo?
Amber Tice Photo is a personal brand photography business that helps entrepreneurs show up confidently and intentionally in their online presence. I specialize in creating elevated, lifestyle-driven brand images that tell the story behind the business—images that feel both polished and personal.
What sets my brand apart is the experience I’ve built for my clients. It’s not just about showing up for a photoshoot—it’s about guiding you from start to finish with clarity, confidence, and a strategy that aligns with your brand. I help you uncover your unique message, style, and presence so the final images don’t just look good—they feel like you.
I’m most proud of the way I’ve built this brand to serve others—from the signature client experience I offer, to the resources I’ve created for fellow brand photographers who want to grow a business that works for their life, not the other way around. At its core, Amber Tice Photo is about empowerment—helping entrepreneurs step into the spotlight with visuals that elevate their presence and their purpose.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I definitely consider myself a risk-taker, but not in the traditional sense. I’ve never jumped without a parachute—but I have learned how to build the parachute on the way down. One of the biggest risks I took was leaving my 9–5 job with a toddler at home to pursue photography full-time. There was no guaranteed income, no roadmap—just a belief that I could figure it out if I stayed committed.
To me, risk is part of growth. You can’t create something meaningful without stepping outside your comfort zone. Every time I raised my prices, refined my niche, or invested in education or tools for my business, it felt like a risk. But I’ve learned that playing it safe often costs more in the long run—missed opportunities, burnout, or staying stuck in a version of your business that no longer serves you.
So while risk can be uncomfortable, I’ve come to see it as a necessary and powerful part of evolving—as a business owner and as a person.
Contact Info:
- Website: https://www.amberticephoto.com
- Instagram: https://www.instagram.com/amberticephoto
