For Jerry Joyner, launching Find Your Brightside in early 2026 wasn’t about inspiration—it was about truth. Shaped by personal seasons of burnout, legal battles, fractured partnerships, and quiet life transitions, the series centers grounded conversations around resilience, mental wellness, and the often‑unspoken “in‑between” moments of growth. Rather than polished motivation, Jerry leans into authenticity, creating space for guests and audiences to sit with the hard parts without shame. That same philosophy extends into his expansion of NHuS3 Media as a physical creative hub—designed to turn content into connection, conversations into collaboration, and storytelling into community.
Jerry, you officially launched Find Your Brightside at the start of 2026 — what personal experiences or observations led you to create a media series centered on mental wellness, resilience, and honest conversations?
I didn’t launch Find Your Brightside because life was easy. I launched it because it wasn’t. Over the years, in business, in media, in family life, I’ve had wins that looked big from the outside. But behind the curtain? There were lawsuits, partnership fractures, burnout, health scares in the family, moments where I had to decide whether to get bitter or get better. What I realized is this: most people are fighting quiet battles while still showing up every day. I created Find Your Brightside because I wanted a place where we could tell the truth about that. Not motivational fluff. Not “10 hacks to happiness.” Just real conversations about hard seasons, and how you move forward anyway. The Brightside isn’t pretending things are perfect. It’s choosing forward motion when they aren’t.
The show has resonated quickly, with strong viewership and feedback around how “real” it feels — why do you think this kind of grounded, non-preachy storytelling is connecting right now?
People are exhausted by performance. Social media has trained us to post the highlight reel. But most of us are living in the behind-the-scenes footage. When I sit down with guests — whether they’re artists, entrepreneurs, wellness experts, or everyday folks with extraordinary stories — I’m not trying to fix them or coach them. I’m trying to understand them. And I think audiences can feel that. There’s something powerful about a conversation that doesn’t rush to a tidy bow. That says, “Yeah, that was hard. And here’s what I learned.” That’s relatable. We’re in a season culturally where authenticity beats polish. People don’t want perfection — they want permission to be human.
After years in entrepreneurship and media, what did you notice about burnout, anxiety, and quiet life transitions that felt missing from mainstream conversations?
Burnout rarely looks dramatic. It looks like high performers quietly losing their spark. It looks like founders who built something impressive but don’t know who they are outside of it. It looks like parents adjusting to grown kids. It looks like people navigating aging parents and shifting family roles. Mainstream conversations often celebrate the grind and the glow-up — but not the identity shifts in between. I’ve lived enough seasons now to know transitions are where growth happens. But nobody talks about the awkward middle. That’s what I wanted to normalize: the pivot, the pause, the reset. Not as failure, but as evolution.
How does Find Your Brightside aim to help people move forward — not just highlight wins, but acknowledge the hard parts without stigma?
We don’t edit out the dark chapters. We talk about them. When guests share the lightning strike moment, literal or metaphorical, we don’t skip ahead to the triumphant music. We sit there for a minute. We let it breathe. Because shame grows in silence. The goal isn’t to glamorize struggle. It’s to remove the stigma around it. To say: “You can have anxiety and still build something meaningful. You can face loss and still create impact. You can hit a wall and still write another chapter.” Forward motion doesn’t require perfection. It requires honesty. If someone watches or listens and feels less alone, that’s success to me.
You’ve also expanded NHuS3 Media into a physical creative hub in Dallas — how does this space support your larger vision of building media that truly serves people and community?
Media shouldn’t just be content. It should be connection. Expanding NHuS3 Media into a physical creative hub in Dallas was about building a gathering place, not just a production space. A place where storytellers, wellness voices, artists, and entrepreneurs can collaborate face-to-face. Digital reach matters. But community is built in rooms. We’re creating a space where a podcast episode can turn into a partnership… where a conversation can spark a new idea… where someone walking in discouraged can leave energized. If Find Your Brightside is the message, the creative hub is the soil. You can’t just broadcast hope. You must cultivate it.
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