Today we’d like to introduce you to Ced Williams Ricard Council.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Ced Williams & Rich Council met at a comedy show in 2023, where Ced and his team (Commcanine Enhanced Protection Services, LLC) were working security. Rich, also an owner operator (Rich Guardian Protection, LLC) was impressed by the Uniforms and how the team carried themselves properly introduced himself after the show where they exchanged numbers.
Founded in 2024, Williams Council Security Group, Inc. is the result of a strategic partnership between two seasoned security professionals—Cedrick R. Williams, a 20-year veteran of the U.S. Marine Corps, and Richard F. Council, a 5-year veteran of the Dallas Police Department. Their combined military and law enforcement experience, along with their shared passion for service and ensuring the safety of others, forms the foundation of the company.
Combining our experiences and talents, Rich built a network of security officers that grew not just across the city or state but across the country. This is his “super power”. This combined with the Vision, organizational, structural, management and leadership skills brought by Ced from his service in the Marine Corps they have built the ability to provide security officers almost on demand.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Our largest struggle is obtaining larger quality contracts/clients. Gaining access into corporate markets is challenging when we have to compete with the bigger names in the industry that have the financial backing. These companies can bid lower because they have more.
Other struggles are like most businesses. Recruiting and retaining quality personnel. We strive to provide quality which most cases comes with the right price. The market is so saturated that getting the right clients to pay a profitable rate is a challenge in turn that effects our recruiting and retention.
Alright, so let’s switch gears a bit and talk business. What should we know?
Williams Council Security Group, Inc. offers a comprehensive suite of security services designed to meet the unique needs of its diverse clientele. Our offerings include traditional security measures as well as specialized services, ensuring clients receive tailored protection and risk management solutions.
We specialize in emergency coverage
What sets us apart from others I feel is that we build a sense of belonging more towards a family like atmosphere. Being a part of Williams Council is more than a job. We focus on taking care of our officers, or “troop welfare”. Understanding that most people leave their jobs because of their leadership not because of the work. Great Leadership can manage workplace discouragement. If our officers’ morale is on the higher side we will continue to accomplish our mission.
We are most proud of our ability to have provided income in the homes of over 200 officers totaling over $1M in our first year. This with no Debt from loans, no investors, no grants and no major marketing. All accomplished from just hard work and word of mouth advertisement.
We take what we do to heart. we are “Protection with Passion”. Yes, it cost however we aren’t so caught up on the money that we lose sight of the individual’s need for our services. We value relationships, quality in customer service.
Are there any important lessons you’ve learned that you can share with us?
Can’t do business with everybody. We trusted some people that we already had relationships with and attempted to include them in on the journey and in the end, they revealed themselves to be nails on the road.
Contact Info:
- Website: https://www.williamscouncilsg.com
- Instagram: @williams_council_security
Image Credits
-Ced Williams
