We recently had the chance to connect with Amy Switzer and have shared our conversation below.
Good morning Amy , it’s such a great way to kick off the day – I think our readers will love hearing your stories, experiences and about how you think about life and work. Let’s jump right in? When have you felt most loved—and did you believe you deserved it?
When everything is going right, it’s easy to feel loved when you’re confident, productive, and at your best. But the deepest love I’ve felt has been during my lowest moments in my adult life. Going through years of infertility and then preventive surgeries for BRCA1 stripped away any illusion of strength or control. My husband saw me exhausted, scared, and not feeling like myself, and he never wavered. He stayed steady when I couldn’t be. For a long time, I didn’t know if I deserved that kind of love, especially when I felt broken. But over time, I learned that real love isn’t earned by being perfect it’s proven by showing up.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Amy Switzer, a Dallas based interior designer with over two decades of experience in home textiles and product development. I grew up in the Midwest, which grounded me in practicality and warmth, then spent nearly a decade living in New York City an experience that deeply shaped my creative point of view, work ethic, and love for layered, collected design. After years of designing behind the scenes for major retailers, I launched my own studio to bring that textile driven expertise directly to my clients. Today, I live in Dallas with my husband and our two kids, where I’m focused on creating deeply personal residential interiors, developing custom product collaborations, and building a brand rooted in storytelling, creativity, and homes that truly reflect the lives lived inside them.
Amazing, so let’s take a moment to go back in time. What relationship most shaped how you see yourself?
The relationship that most shaped how I see myself is the one I have with my parents. Their love has always been unconditional not loud or performative, but steady and consistent. They’ve shown me what it means to truly show up, especially in the moments that matter most. Time and time again, when things were hard or uncertain, they were there without hesitation. That kind of support gave me a deep sense of security and confidence, and it shaped how I move through the world, how I love my family, and how I show up for others.
What did suffering teach you that success never could?
Suffering taught me persistence in a way success never could. Going through years of infertility meant living in uncertainty, with no guarantees and no clear finish line. There were so many moments when giving up would have been the easier choice, but my determination was laser focused. I learned that success isn’t always about talent or timing it’s about problem-solving, adaptability, and doing whatever it truly takes to keep moving forward, even when the outcome isn’t promised. I think people often call obstacles “excuses” when they don’t see results, but what isn’t talked about enough is the quiet grit it takes to keep showing up, adjusting, and pushing through when the path isn’t clear. That, to me, is real success.
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
Yes—100%. I only know how to be myself. While the public may not see every side of me, what they do see is authentically me. I don’t believe in creating a separate version for the outside world, I just choose how much to share.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Are you tap dancing to work? Have you been that level of excited at any point in your career? If so, please tell us about those days.
Yes I truly am. Owning my own business has given me a level of excitement and fulfillment I hadn’t experienced before. For the first time in my career, I’m fully in control-the effort I put in directly shapes what I get out. Earlier in my career, working for employers, there were moments of pride and momentum, but you don’t always get to see the impact of your hard work reflected back to you. Now, the possibilities feel endless. Knowing that my career is shaped by my own decisions, creativity, and drive and not dependent on someone else’s vision is the best feeling in the world.
Contact Info:
- Website: https://www.amyswitzerdesign.com
- Instagram: https://www.instagram.com/amyswitzerdesign/?hl=en
- Linkedin: https://www.linkedin.com/in/amy-switzer-345b0b6
- Facebook: https://www.facebook.com/amyswitzerdesign
Image Credits
The English Den Photo
Studio Los Flores
Dren Dibra Photography
Michael Hunter
