Today we’d like to introduce you to Fred Howard.
Hi Fred, please kick things off for us with an introduction to yourself and your story.
My fitness journey began at age 23 with a simple goal: I wanted to build a better physique and look more confident in my clothes. At the time, I had no idea that lifting weights would eventually shape my career and life purpose. What started as a personal challenge quickly became a passion as I saw the physical and mental benefits of training. Before long, I found myself helping others achieve their own fitness goals.
My professional background began in the culinary industry, and later I worked overseas in Afghanistan as a contractor. During that time, my life revolved around work and training. It was there that I developed a serious interest in competitive bodybuilding. Pursuing that dream required a major life decision—I left a six-figure contracting position and returned to the United States to chase my passion.
From 2012 to 2017, I served in law enforcement while continuing to compete in bodybuilding at the national level. The discipline, work ethic, and commitment I developed through both careers helped prepare me for my next chapter. In 2017, I took a leap of faith and launched my own meal prep business.
The idea for the business came naturally. I regularly shared my personal meal prep on social media, and people began reaching out asking if I could prepare meals for them as well. What started in a one-bedroom apartment quickly grew into a thriving business. Demand continued to increase, and during the COVID-19 pandemic, growth accelerated as more people sought convenient, healthy meal options. The volume became so great that I eventually opened a commercial kitchen to accommodate the demand.
After the pandemic, God led me to a new opportunity in Texas. In 2022, I relocated from Georgia to the Dallas-Fort Worth area and rebranded my company as Portionz Meal Prep. Since then, I have focused on expanding the business and serving the growing DFW community.
Today, my mission is simple: to provide healthy, delicious, and high-quality meals that help people reach their fitness, health, and lifestyle goals. Whether you’re an athlete, a busy professional, or someone looking to eat better, Portionz Meal Prep is committed to making healthy eating convenient, enjoyable, and sustainable.
We all face challenges, but looking back would you describe it as a relatively smooth road?
“No it definitely hasn’t been a smooth road but looking back at it it was all worth it. I’ve been through a lot of ups and downs, including relationships, issues, financial issues, homelessness, insecurities, and doubts. Before now, my identity was in life of the business unhealthy ambition, vanity, and other worldly things, but now my identity is in Christ Jesus. So now I rest knowing that God will work everything out for my good.
We’ve been impressed with Portionz Meal Prep, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
At Portionz Meal Prep, we provide healthy, flavorful, and convenient meal options designed to help you achieve your goals—whether you’re looking to lose weight, build muscle, improve athletic performance, or simply maintain a healthier lifestyle.
Our mission is to make nutritious eating accessible for everyone, especially those who may not have the time, desire, or resources to prepare healthy meals on their own. Every meal is carefully crafted with our customers’ goals in mind, using quality ingredients and a commitment to authenticity, consistency, and excellence.
What sets Portionz Meal Prep apart is our foundation. As the owner, I bring over 20 years of experience in health, fitness, nutrition, and bodybuilding. This isn’t just a business opportunity for me—it’s a passion and a lifestyle that I’ve lived for decades. That firsthand experience allows us to better understand our customers’ needs and provide meals that support real results.
At Portionz Meal Prep, our purpose extends beyond profit. We are committed to helping people live healthier lives by providing convenient, nutritious meals they can trust. Our focus is on building lasting relationships, delivering exceptional quality, and making a positive impact in the communities we serve. For us, it’s not just about meal prep—it’s about empowering people to become the best version of themselves.
Can you talk to us about how you think about risk?
My perspective on taking risks is simple: you’ll never know what’s possible if you never take the chance. If I hadn’t taken the risks I’ve taken throughout my life, I wouldn’t be where I am today. Am I as successful as I ultimately want to be? Not yet. But every day, I’m working toward that vision with purpose and determination.
For me, success starts with faith. By faith, I mean trusting God, submitting your plans to Him, and allowing Him to direct your path. I believe each of us has been placed on this earth for a purpose and that God has a unique calling for every one of us. If He has placed a dream in your heart, then it’s your responsibility to pursue it wholeheartedly until He leads you in a different direction.
The journey won’t always be easy, and there will be challenges along the way. But with faith, perseverance, and a willingness to take risks, you can accomplish far more than you ever imagined. Sometimes the greatest opportunities in life are found on the other side of fear.
Contact Info:
- Website: https://Portionzmealprep.com
- Instagram: https://www.instagram.com/portionzmp?igsh=bHEwMDRiYjh4a2Vr
- Facebook: https://www.facebook.com/theconsciousphysique?
