Today we’d like to introduce you to Candace Edwards.
Candace, we appreciate you taking the time to share your story with us today. Where does your story begin?
As a little girl, I started doing hair at the age of eight. Becoming a hairstylist wasn’t my original career plan—it was simply something that came naturally to me and that I enjoyed doing on the side.
Years later, I attended school to become a nurse, but I continued doing hair in my spare time. Eventually, I began taking it more seriously, and what started as a side passion turned into a full-time career. The more I did hair, the more passionate I became—not just about the service itself, but about the relationships I built with the women who sat in my chair.
Over time, doing hair became much more than a profession; it became a ministry. Being behind the chair allowed me to encourage women, build their confidence, and impact their lives in meaningful ways. As my experience grew, so did my vision. I began receiving insight on ways to expand beyond the salon.
Today, I have launched my own flat iron and continue to grow my Number One Ready Edge Control line, which has received countless testimonials from satisfied customers. I am also expanding into education by teaching silk press techniques at cosmetology schools and helping future beauty professionals develop their skills and confidence.
My journey continues to evolve, but at the heart of everything I do is a passion for serving others, empowering women, and helping them feel confident and beautiful from the inside out.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
No, the journey has not always been easy. Like any entrepreneur, I’ve faced obstacles along the way. One of the biggest challenges is learning how to stay current with industry trends while also balancing your personal life and business responsibilities.
Being an entrepreneur requires faith, perseverance, and a willingness to keep growing. I’ve had to learn how to provide excellent customer service, adapt to changes in the beauty industry, and constantly develop new strategies to grow my business. There have been challenges, but each one has taught me valuable lessons and helped shape the businesswoman and leader I am today.
Through it all, my faith has kept me grounded and motivated to keep moving forward. Every obstacle has become an opportunity to learn, improve, and continue serving my clients and students at a higher level
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I am the owner of IA Beauty, a brand dedicated to healthy hair care, beauty education, and empowering women through confidence and self-care. While I specialize in silk presses and healthy hair maintenance, my business has grown far beyond providing hair services.
One of the things that sets me apart is that I view what I do as more than just hair. Every client who sits in my chair receives an experience built on professionalism, education, encouragement, and genuine care. Over the years, I have built strong relationships with my clients, and many of them have become like family. My goal has always been to help women look and feel their best while maintaining the health and integrity of their hair.
In addition to serving clients, I am passionate about educating the next generation of beauty professionals. I travel to cosmetology schools teaching silk press techniques and helping students build confidence in their skills behind the chair. I believe education is one of the most powerful ways to create lasting impact in the beauty industry.
I am also proud of the products I have developed under the IA Beauty brand, including my Number One rated Edge Control, which has received numerous positive testimonials from customers. I have recently expanded my product line with my own flat iron, designed to help stylists and consumers achieve professional-quality results.
What I am most proud of is building a brand that is rooted in excellence, education, and service. IA Beauty is not just about creating beautiful hairstyles—it’s about helping women feel confident, empowering beauty professionals through education, and creating products and services that truly make a difference. My vision is to continue growing the brand while impacting lives both inside and outside of the salon.
Contact Info:
- Website: https://www.iabeautyco.com
- Instagram: https://www.instagram.com/ivyalexandrabeautyco?igsh=MXQ5MWUwMDluMjZlMw%3D%3D&utm_source=qr
