We’re looking forward to introducing you to Alexa Larberg. Check out our conversation below.
Good morning Alexa, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: What do the first 90 minutes of your day look like?
The first 90 minutes of my day are pretty consistent. I start by making coffee and giving myself a little time to get my mind right for the day — whether that’s prayer, reflection, or just a quiet moment before things get busy. After that, I get a workout in, which helps me feel energized and focused. From there, I make breakfast, then it’s time to get the kids up, ready, and out the door for school. By the time all that’s done, I feel like I’ve already accomplished a lot before the workday even begins.
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Alexa Larberg, and I’m the owner of Alexa Larberg Party Co. I’m also a mom of five, which means I live in a constant state of balancing structure with spontaneity. At my core, I celebrate for a living — but what drives me isn’t just the décor or the frills, even though those things are beautiful and important. What really matters to me is creating moments that people feel long after the event is over. I want every celebration I design to carry meaning, connection, and joy, not just a pretty picture. That’s what makes this work so special to me and why I love doing what I do.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What did you believe about yourself as a child that you no longer believe?
As a child, I believed I was “too much” — too excited, too loud, too ambitious, too emotional, too invested in friendships. Too much of everything. What I’ve come to know now is that I’m not too much of anything. Any space that asks me to shrink in order to belong isn’t a space meant for me. I’m allowed to take up space, to have a voice, and to create beautiful things simply because I want to. My hope is that along the way, there’s a little girl — and especially my three daughters — who sees me refusing to shrink and feels inspired to be big, loud, brave, and unapologetically “too much” for their entire lives as well.
What’s something you changed your mind about after failing hard?
I used to think failure was something to avoid at all costs, but I’ve completely changed my mind about that. No one gets anywhere without failure — it’s simply a rite of passage. My first real business failure nearly broke me. It had me questioning everything about who I was, what I could become, and what I wanted my business to be. I wanted to quit. Looking back, though, that experience reshaped my entire mindset toward work and entrepreneurship.
Now I know failure isn’t optional — it’s inevitable. So my focus shifted: I resolved to be the one who gets up the quickest, who is the most resilient, and who manages to have a good time even when it’s hard. That doesn’t mean failure doesn’t sting, but I won’t let it take me out of the game. To me, it’s like getting hungry — it happens. You don’t let hunger keep you from going to work, you just figure out how to manage it. The same goes for failure. I think about it the same way I’d think about managing hunger: how do I plan ahead so it doesn’t derail me? How do I avoid letting it make me snap at my team? Failure taught me to reframe, prepare, and keep moving — and that shift has made me stronger.
Next, maybe we can discuss some of your foundational philosophies and views? Is the public version of you the real you?
I really hope so. I don’t want to pretend to be anything I’m not. The truth is, I’m juggling a lot — motherhood, being a wife, living through a house under construction, and running a growing business. None of it is easy, and I’m not interested in pretending it is. What I try to do is show up as authentically as I can through the process, even when it’s messy.
Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?
Honestly, I hope they don’t even talk about my business. What I’d love people to say about me is that I was “all in” with whatever I was doing — motherhood, being a wife, my friendships, or any entrepreneurial endeavor I took on. I want to be remembered as someone who gave her full effort. But more than that, I want to be remembered for loving Jesus, for treating all people with honor and kindness, and for never missing an opportunity to laugh and have fun.
Contact Info:
- Website: https://alexalarberg.events
- Instagram: https://www.instagram.com/alexalarberg/
