Jay Jones shared their story and experiences with us recently and you can find our conversation below.
Hi Jay , thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: Have any recent moments made you laugh or feel proud?
Connecting with the community at a popup event
Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Jay, and I’m the founder of Stack The Profit Clothing — a streetwear brand built on mindset, movement, and ownership.
This isn’t just about clothes — it’s about changing the narrative. Stack The Profit was created to represent growth, discipline, and the grind it takes to turn struggle into strategy. Every piece we design carries a message: success starts in the mind, and profit comes from purpose.
The brand stands out because it’s real. We don’t glamorize the streets — we speak to those navigating it, building from it, and evolving beyond it. From our “Three Keys to Success” to our convertible tracksuits, everything we drop is intentional — style with a statement.
Right now, I’m focused on building the brand brick by brick through pop-ups, limited capsule drops, and community connections. Whether it’s fashion, conversation, or collaboration — Stack The Profit is here to inspire people to think bigger, move smarter, and wear their mindset.
Thanks for sharing that. Would love to go back in time and hear about how your past might have impacted who you are today. Who saw you clearly before you could see yourself?
My online community
Was there ever a time you almost gave up?
Absolutely I’ve thought about quitting a couple times.
Building a brand from the ground up isn’t easy. There were moments where the sales didn’t match the effort, the support felt quiet, or the pressure to keep everything moving got real heavy. It’s natural to question whether it’s worth it when you’re putting your all into something and the results don’t show right away.
But every time I thought about quitting, I reminded myself why I started — and more importantly, who I’m doing it for. Stack The Profit isn’t just a brand — it’s a message. It represents mindset, elevation, and everything I stand on. I know someone out there needs to see this movement succeed so they can believe in their own vision too.
So yeah, I thought about quitting — but I didn’t. And that decision right there is what keeps the brand growing.
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
Yes. What you see is what you get.
I don’t switch up for the camera, for Instagram, or for business. The same energy I bring to a pop-up, a DM, or a post that’s me. The real me is in the brand, in the message, and in the grind behind the scenes.
Stack The Profit isn’t a persona it’s a reflection of my mindset and my values. I believe in authenticity, and that’s what I want people to feel when they come across anything I create. I don’t hide the ups or the downs, because I know the real connects deeper than the perfect.
Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. Could you give everything your best, even if no one ever praised you for it?
Yes because if you really love what you do, it’s never just about the money.
Of course we all want to see the results, but when you’re passionate about your purpose, the effort comes either way. I give this brand my best because it means something to me it’s bigger than profit.
The mission behind Stack The Profit is rooted in mindset, legacy, and impact. And those things hold value even when there’s no check attached. When it’s real, you show up regardless paid or not.
Contact Info:
- Website: https://Www.stacktheprofitclothing.com
- Instagram: https://www.instagram.com/stacktheprofitclothing?igsh=MWR1dHNkajM1ZjNjYg%3D%3D&utm_source=qr
- Youtube: https://youtube.com/@stacktheprofitclothing?si=LEEGfyeNXl2SUcMa
